JioStar has signed 15 sponsors for the West Indies Tour of India 2026, naming seven Co-Presenting partners (including Havells, OpenAI, Google Search, Berger Paints, Herbalife, PhonePe and Ultravolt) and eight Associate partners (including Asian Paints, Tata Capital, Tata AIG, Britannia, TVS, Vimal Pan Masala, ExxonMobil and Airbnb). The deals secure commercial support for three ODIs and five T20Is to be broadcast on JioStar’s TV and digital platforms, kicking off a six-month cricket calendar that the company says offers brands sustained audience reach and activation opportunities.
Media News JioStar secures 15 brands for West Indies tour of India The sponsorship line-up includes seven Co-Presenting partners and eight Associate partners, spanning brands such as Havells, OpenAI, Google Search and Airbnb. afaqs! news bureau 25 Sep 2026 12:39 IST Follow Us New Update JioStar has secured 15 brands across eight categories as sponsors for the West Indies Tour of India 2026. The line-up includes Havells , OpenAI, Google Search, Berger Paints, Herbalife, PhonePe and Ultravolt as Co-Presenting partners. Asian Paints, Tata Capital, Tata AIG, Britannia, TVS, Vimal Pan Masala, ExxonMobil and Airbnb have come on board as Associate partners. The three ODIs and five T20Is will be broadcast across JioStar's television and digital platforms. Anup Govindan, head- Sports Sales, JioStar, said: “The West Indies tour of India marks the beginning of sustained, uninterrupted international cricket on JioStar at a particularly important time for advertisers. What we are seeing is strong participation from brands across categories, reflecting the enduring ability of live cricket to bring audiences together at scale while delivering meaningful opportunities for targeted and contextual engagement. The series gives advertisers the opportunity to build consistency and compound impact rather than rely on a single sporting moment. As we enter an extended festive-season cricket calendar, JioStar is creating a platform where scale, continuity and innovation come together to drive stronger outcomes for brands.” The West Indies series marks the beginning of JioStar's six-month cricket calendar, which will feature tours by Sri Lanka, Zimbabwe and Australia across ODIs, T20Is and Tests. The West Indies Tour of India begins on September 27 in Trivandrum, with the three-match ODI series followed by a five-match T20I series from October 6. India West Indies JioStar afaqs! CaseStudies : From early roots to everyday relevance. Explore the brand journeys. Read More Subscribe to our Newsletter! Be the first to get exclusive offers and the latest news Subscribe Now Related Articles Read the Next Article
Curated by Taleb Kabbara · Source: www.afaqs.com
JioStar, Havells, OpenAI, Google Search, Berger Paints, Herbalife, PhonePe, Ultravolt, Asian Paints, Tata Capital, Tata AIG, Britannia, TVS, Vimal Pan Masala, ExxonMobil, Airbnb, West Indies, Sri Lanka, Zimbabwe, Australia, afaqs! news bureau
JioStar: JioStar is a television and digital platform that is the rights-holder and organizer broadcasting the West Indies Tour of India and has secured 15 brands as sponsors for the series.
Havells: Havells is an electrical appliances and consumer durables brand that is listed as one of JioStar's Co-Presenting partners for the West Indies Tour of India.
OpenAI: OpenAI is an artificial intelligence company that is named as one of JioStar's Co-Presenting partners for the West Indies Tour of India.
Google Search: Google Search is the search engine product of Google that is listed among the Co-Presenting partners for the West Indies Tour of India on JioStar.
Berger Paints: Berger Paints is a paints and coatings company that is listed as one of the Co-Presenting partners for the West Indies Tour of India on JioStar.
This article is part of Prism's real-time sports business intelligence radar, which tracks sponsorships, partnerships, media rights, stadium deals, and investments across global sports. View the full intelligence profile for each company to access active analysis modules, deal timelines, and connected company networks.