Virtual Campus ES EN Education in Sport Management, Sport Marketing and Football Business Academic programs Sport Management Sport Marketing and Sponsorship Football Business Our Campus Headquarters Amsterdam – The Netherlands Barcelona – Spain Mexico City – Mexico Lima – Peru Johan Cruyff Institute Mission, vision and values Growth Johan Cruyff Academy Johan Cruyff College International Representatives Learning model Faculty Alumni & Networking Career Services Corporate Social Responsibility Brand Guide Business Solutions The Magazine Contact us Johan Cruyff Institute and World Football Summit announce a new edition of their Scholarship Program to promote female leadership May 6, 2026 Johan Cruyff Institute Johan Cruyff Institute and World Football Summit are launching a new edition of their scholarship program aimed at fostering female leadership in the football industry As part of a joint initiative to support the professional development of future leaders in the sports sector, Johan Cruyff Institute and World Football Summit (WFS) announce the launch of a new edition of a scholarship program exclusively for women. The program offers six training scholarships for some of the most recognized master’s degrees in the industry, including: 1 partial scholarship covering 50% of tuition for the Master in Football Business in collaboration with FC Barcelona 2 partial scholarships covering 50% of tuition for the Master in Sport Business Online (English or Spanish version) 3 partial scholarships covering 60% of tuition for the Master in Football Business Online (English or Spanish version) In addition to the scholarships, selected candidates will receive tickets to World Football Summit Madrid, which will take place on September 15–16 at La Nave. Applications are now open and can be submitted via the WFS websiteuntil June 19. The winners will be officially announced on July 18. A boost for female leadership in the sports industry Reducing the gender gap in the sports industry is a shared commitment between Johan Cruyff Institute and World Football Summit. In 2025, Johan Cruyff Institute reached a milestone in this regard: for the first time in its 26-year history, an on-campus program had a majority of female students. This was the Master in Sports Business and Marketing Blended Barcelona, with a total of 13 women and 10 men. WFS advances this mission through its Female Leaders Programme, an initiative to promote women’s leadership in football that includes, among other actions, a commitment to ensuring that 30% of speakers at its events are women. Albert Romans, General Manager of Johan Cruyff Institute, highlighted the scholarship program as a driver of female leadership in the sports industry: “With this initiative, we aim to continue professionalizing the sports industry through education. “These scholarships reinforce our commitment to equal opportunities and to developing strong, well-prepared female leadership with a global vision.” Marian Otamendi, CEO of World Football Summit, added: “At WFS, we are convinced that football cannot afford to miss out on female leadership. That’s why we have been working for years to promote the presence of women in decision-making roles through our Female Leaders Programme. Education is essential to achieving this goal, which is why we are delighted to support it alongside Johan Cruyff Institute.” Closing the gender gap in sports leadership Marianne Haverkamp, Academic Advisor at Johan Cruyff Institute, presenting the educational scholarship alongside Maria Tavares and Marian Otamendi from World Football Summit. In the previous edition of the scholarship program, 94 applications were received, from which 14 finalists and three winners were selected: Khalida Popal, Maria Tavares, and Paula Regil. Khalida Popal is the former captain of the Afghanistan women’s national team. In addition to being an athlete, she is an activist and founder of Girl Power Organisation, an association that aims to empower refugee and marginalized girls and women through football, leadership, and education. “I am deeply grateful to Johan Cruyff Institute and World Football Summit for supporting my mission to use football as a tool for hope, empowerment, and change,” said Khalida, who received a full scholarship for the Master in Football Business in collaboration with FC Barcelona. Maria Tavares is the president of Africa’s Global Football Management (AGFM), a sports management agency dedicated to supporting clubs, federations, and football talent across Africa in their development and international projection. “I am very proud to have received this scholarship; it means a lot to me, and I hope to honor it in the best possible way,” said Maria, who was awarded a 50% scholarship for the Master in Football Business Online. Paula Regil is a professional in the audiovisual sector with several years of experience. Throughout her career, she has worked in media companies and specialized educational institutions such as MEDIAPRO and the Escuela TAI. “Having the opportunity to study at an institution bearing the name of Johan Cruyff is a true privilege for me,” said Paula, who received a 50% scholarship for the Master in Sports Business Online. MASTER IN Football Business in partnership with FC Barcelona The main objective of the Master in Football Business in partnership with FC Barcelona is to educate with in-depth and up-to-date knowledge and insights from the football industry. Students will analyze the core theories and relevant case studies that will help them visualize the behavior of the football business. Students will also have the opportunity to learn, interact and contribute with FC Barcelona business strategy and operations. Sign up! The Magazine Johan Cruyff Institute Football Business Football is undoubtedly the most powerful and most popular sport in the world, linking communities, stirring emotions and breaking down cultural barriers. Football has also become one of the most profitable industries, with a significant economic impact in infrastructure development, sponsorships, TV rights and transfers of players. Coaching Coaching is more than the use of tactical and technical knowledge as per Johan Cruyff’s vision. Coaching is about managing oneself, the players & staff, the team and the environment. Each participant’s personal background is the base for their further development and better understanding of themselves as a coach and/or manager. Sport Management The sport industry has had a growing impact on the global economy over the last 20 years with investment in public infrastructure, mobilizing resources and creating new professions and jobs. Today it is one of the professional sectors with the most economic momentum, creating opportunities for many people who aspire to a future in the world of sports. Sports Management is a field of education concerning the business aspects of sports. Sport Marketing In markets that are becoming increasingly more competitive, sport marketing and sponsorship have become high impact areas for business success. Consequently, there is a growing demand for trained specialists in the whole sports marketing cycle, both in sports companies as well as in sports foundations, associations, federations and organizations. 1,true,6,Contact Email,2,Success! All emails include an email address where you can unsubscribe. You may opt-out at any time. See our privacy policy. The Magazine October 5, 2026 Cruyff Education Hub opens at Papendal: from dual careers to giving back to sport October 2, 2026 “Football Combine Segovia 2026 is a way of building a bridge between the Americas and Europe for sporting talent” September 22, 2026 Johan Cruyff Institute and WFS honor the winners of their scholarship program to promote women’s leadership in football September 17, 2026 Johan Cruyff Institute welcomes a new generation of students at the Kick-off 2026 ×Search Business solutions Corporate partners Customized educational projects Academics partners Social networks Johan Cruyff Institute Mission, vision and values Growth Johan Cruyff Academy Johan Cruyff College International Representatives Learning model Faculty Alumni & Networking Career services Corporate Social Responsibility Brand guide Upcoming programs Specialized Diploma in Sport Tourism Online Specialized Diploma in Sport Sponsorship Online Course in Data Analytics in Sport Online Course in Football for Managers Online Course in Venue Management and Operations Online MEMBER OF NASSM, EASM, INDESCAT, PRME Legal note · Privacy policy Av. del Tibidabo, 15, 08022, Barcelona, Spain +34 93 4187868 enquiries@cruyffinstitute.org Copyright © 2026 Johan Cruyff Institute - Education in Sport Management, Sport Marketing and Football Business This website uses technical, analytics, functionality and advertising cookies in order to provide a better service. 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Curated by Taleb Kabbara · Source: johancruyffinstitute.com