'); }); AU / NZ America Europe/UK Membership Login News Events Women in Sport Summit 2026 Women in Sport Performance Form 2026 Playa Power Program Women in Sport Futures Day 2026 Networking View All Education Playa Power Data GlS QUT View All Membership News Australia / New Zealand Events Conferences Awards Networking View All Education Playa Power Data GlS QUT View All Membership Topics Brands Media & Broadcast Olympic Sponsorship Sports Tech Women’s Sport Show More Topics >> Sports Australian Rules Basketball Cricket Netball Rugby League Soccer (Football) Show More Sports >> Login Membership Home > Sponsorship > JPMorganChase Secures Landmark Global Partnership with IOC and LA28 Sponsorship 3 min read JPMorganChase Secures Landmark Global Partnership with IOC and LA28 Written by MOS Editorial Team Published on 29 April 2026 JPMorganChase has been named the first-ever Global Banking Partner in Olympic history. The landmark Worldwide Olympic Partnership spans the Los Angeles 2028 Olympic and Paralympic Games and the French Alps 2030 Olympic and Paralympic Winter Games. Under this agreement, the financial giant will serve as a Worldwide Olympic Partner in the Asset and Wealth Management, Private Banking, and Commercial and Investment Banking categories. In the United States, the firm also becomes a Founding Partner of LA28 and the Official Bank of Team USA within the retail banking sector. The inclusion of a global banking partner marks a strategic evolution for the International Olympic Committee (IOC)’s Worldwide Olympic Partner (TOP) programme. Highlighting the significance of the partnership for the movement’s global reach, 10th president of the IOC, Kirsty Coventry, said: “JPMorganChase is the first Global Partner from the banking sector in Olympic history.” “This partnership reflects our shared values of ambition, excellence, and trust, and will deliver lasting support for athletes and communities worldwide,” Coventry stated. JPMorganChase and the IOC have committed to launching a series of financial health workshops via the Athlete365 platform, designed to help Olympians and Paralympians manage their wealth, plan for retirement, and scale small businesses. Noting that the firm already has deep roots in the host communities, chairman and CEO of JPMorganChase, Jamie Dimon, added: “Olympians and Paralympians are more than athletes—they are our customers, clients, and employees.” “We bank the communities they live in, finance the facilities they train in, and help them plan for their futures,” Dimon said. The agreement leverages JPMorganChase’s massive footprint in the upcoming host nations: As with all TOP partnerships, the revenues generated will be redistributed by the IOC to support National Olympic Committees (NOCs) and International Federations (IFs) globally. This ensures that the commercial muscle of a firm with USD 4.9 trillion (AUD6.9 trillion) in assets directly fuels grassroots sports development and athlete training programs in over 200 territories. The partnership also includes a collaborative media agreement with NBCUniversal in the United States, ensuring high-frequency brand integration across broadcast and digital coverage leading up to the 2028 Games. Don’t miss out on the latest in sports business – Subscribe today to the free Ministry of Sport newsletter and stay ahead of the game. For even more exclusive insights, event tickets, professional development and networking events, become a MoS Member today! . The National Basketball League (NBL) has announced various partnerships for the Hungry Jack’s... Global food and beverage giant Nestlé has announced a partnership with the National... Global sports fashion retailer JD Sports has announced a agreement with New Zealand... Join the most engaged community in the Sports Business World. Get all the latest news, insights, data, education and event updates. Your MVP in the Business of Sport. We play the game to add value to the Sports Business industry by delivering News, Insights, Education and Events. Join the most engaged community in the sports business world. Want to be part of the team? Subscribe for free to join today! Copyright © 2026 | Ministry of Sport | All Rights Reserved.
Curated by Taleb Kabbara · Source: ministryofsport.com