Home Sports Business Advertising JSW Group launches ‘Tere Sang Bharat’ anthem to celebrate Team India The commercial also highlights the JSW Inspire Team India jersey, allowing fans to join Team India on their journey. By Gauresh Mahadik September 24, 2026 WhatsApp Linkedin Facebook X Telegram JSW Group launches ‘Tere Sang Bharat’ anthem to celebrate Team India As Team India is set to participate in the Asian Games 2026 in Aichi-Nagoya, JSW Group has released ‘Tere Sang Bharat’, an anthem celebrating Indian athletes’ unwavering spirit and the country that supports them. The campaign relies on JSW Group’s long history of involvement in Indian sports, including its connection with the Indian Olympic Association (IOA). JSW Inspire is Team India’s official sports performance and lifestyle partner for the 2026 season, assisting the Indian representation in the Glasgow Commonwealth Games and Asian Games. The 503-member Indian contingent at the Asian Games consists of athletes and support staff across multiple sporting disciplines. The campaign’s central theme is ‘Rukna Nahin Hai’, which represents JSW’s conviction in Indian sportsmen’ unwavering spirit. Tere Sang Bharat expresses this idea through an anthem film starring 22 athletes from 11 sports disciplines, bringing together diverse athletic paths, backgrounds, and objectives in one strong display of support for Team India. Sukesh Nayak, Group Chief Creative Officer, Ogilvy India, said, “The idea is simple and deeply human. The moment an athlete wears the India jersey, they carry the hopes, dreams, love and energy of Bharat. A billion people may be watching from afar, but in that moment, the strength of a billion hearts is with them on the field, telling them one thing: Rukna Nahin Hai.” Parth Jindal, Founder & Director, JSW Sports, said, “Sport has the power to bring an entire nation together. When our athletes’ step onto the field wearing the India jersey, they carry the hopes, aspirations and energy of a billion people with them. ‘Rukna Nahin Hai’ is more than a campaign for us at JSW. It is a belief in the relentless spirit of our athletes. ‘Tere Sang Bharat’ gives that belief a voice, capturing the emotion of a nation standing behind its athletes, every step of the way. Through JSW Inspire, we are proud to stand alongside Team India as they give everything for the country at the Asian Games.” The commercial also highlights the JSW Inspire Team India jersey, allowing fans to join Team India on their journey. The jersey embodies the spirit of movement, performance, and national representation that drives JSW Inspire’s cooperation with the IOA. JSW’s dedication to Indian sport extends beyond sponsorship. 51 JSW-backed athletes will represent India at the Asian Games, comprising 49 athletes from the Inspire Institute of Sport across 10 disciplines and two from the Sports Excellence Program. With Tere Sang Bharat, JSW Group encourages all Indians to support Team India and celebrate the athletes who bring the country’s dreams to the global stage. Tags Ad campaign Advertisement Asian games 2026 Indian Olympic Association JSW Group Related Articles Herbalife India expands sports-nutrition footprint with Asian Games 2026 IOA deal Adani Group continues IOA pact to back Indian athletes Sony Sports Network taps Harmanpreet Kaur for ‘Not a Gentleman’s Game’ campaign ahead of Women’s T20 Asia Cup Ten x You brings ‘Never Stop Playing’ philosophy to life with new brand film Tiger, Riyan and Sanju lead JioStar’s new Premier League campaign JSW takes its hockey ambitions global with new FIH alliance Load more Latest Articles Sponsorship Milwaukee Bucks elevate ULINE partnership with new jersey patch deal Sponsorship Rugby World Cup 2027 adds IHG Hotels & Resorts to commercial partner portfolio Investment Kia Tennis Premier League welcomes RAPL Group as Rajasthan Rangers owners Cricket MCA awards ninth T20 Mumbai League franchise to Aspect Sports for INR 106.88 Crore Sponsorship Subway continues Skateboard GB alliance with grassroots investment Load more
Curated by Taleb Kabbara · Source: sportsmintmedia.com