Total Sports Investments 3,173 followers 1y Report this post ⚫⚪ Juventus and Jeep reunite in a €69M front-of-shirt sponsorship deal – with Visit Detroit joining the lineup Italian football powerhouse Juventus has signed a major new multi-year sponsorship agreement, bringing Jeep back to the front of its iconic black-and-white kit, alongside a new partner: Visit Detroit. 🔹 Deal Highlights: Jeep to pay €69 million for branding rights through to 2028 Branding applies to both domestic and international competitions Visit Detroit secures the secondary front-of-shirt spot, but only for domestic competitions Visit Detroit also becomes Juventus’ official destination partner This marks the return of Jeep, owned by Stellantis (which, like Juventus, is controlled by the Agnelli family via Exor), after a short break that saw the club don Save the Children on their kits. 📊 Payment schedule: €4M for the remainder of the 2024/25 season €19M in 2025/26, increasing to €23M annually thereafter ⚽ Juventus is one of several Serie A clubs utilising the league’s dual-sponsor jersey regulation, offering prime exposure to international brands across global markets. 💬 “We are proud to announce this prestigious sponsorship,” said Juventus CEO Maurizio Scanavino. “Both partners reflect our values of excellence, innovation and a shared passion for sport.” 👉 This partnership represents not only a financial boost for the club, but also a strategic alignment with two globally recognised brands—one automotive, one tourism-focused—enhancing Juventus’ visibility in both the US and global markets. #Juventus #Sponsorship #FootballBusiness #SportsMarketing #BrandPartnerships #Jeep #VisitDetroit #SerieA #TSINews #InnovationInSport #GlobalBranding #LinkedInNews 8 Like Comment Share Copy LinkedIn Facebook X To view or add a comment, sign in
Curated by Taleb Kabbara · Source: www.linkedin.com