'); }); AU / NZ America Europe/UK Membership Login News Events Women in Sport Summit 2026 Women in Sport Futures Day 2026 Unmissable Sports Forum Unmissable Sports Lunch Networking View All Education Playa Power Data GlS QUT View All Membership News Australia / New Zealand Events Conferences Awards Networking View All Education Playa Power Data GlS QUT View All Membership Topics Brands Media & Broadcast Olympic Sponsorship Sports Tech Women’s Sport Show More Topics >> Sports Australian Rules Basketball Cricket Netball Rugby League Soccer (Football) Show More Sports >> Login Membership Home > Sponsorship > Juventus Extends Strategic Partnership with Cygames to Boost Digital Entertainment Strategy Sponsorship 2 min read Juventus Extends Strategic Partnership with Cygames to Boost Digital Entertainment Strategy Written by MOS Editorial Team Published on 14 July 2026 Juventus has confirmed the extension of its partnership with Japanese entertainment giant Cygames until 2027. This renewal, which continues a relationship initiated in 2017, ensures that the Cygames logo will remain a permanent fixture on the back of the Juventus men’s first-team shirt throughout the 2026/27 season. The upcoming phase of this partnership will place significant emphasis on digital content creation, immersive storytelling, and direct fan interaction. By using the Juventus Creator Lab, the organisation intends to develop proprietary content aimed at reaching global audiences, capitalising on Cygames’ expertise in video games, animation, and digital media. This aligns with the club’s broader strategy to monetise its massive digital footprint, which reportedly reaches nearly 200 million followers worldwide. Notably, 40 per cent of this audience is under the age of 24, a demographic segment that the club is aggressively targeting through creator-led productions and club-owned digital platforms. Commenting on the partnership extension, Juventus chief business officer, Peter Silverstone, said: “Partnerships of this longevity are rare. They are built on trust, shared ambition and a commitment to growing together.” Silverstone also highlighted the role of Juventus’ digital ecosystem and Creator Lab in creating new engagement opportunities for Cygames across global markets. The club remains focused on capitalising on these digital assets to ensure long-term sustainability in an increasingly competitive global sports market. Don’t miss out on the latest in sports business – Subscribe today to the free Ministry of Sport newsletter and stay ahead of the game. For even more exclusive insights, event tickets, professional development and networking events, become a MoS Member today! . Australian smart home system manufacturer MyPlace has announced a three-year extension of its... Leading European workwear brand Strauss has chosen Australian Rules Football as the cornerstone... The Brisbane Heat have announced a partnership with global watch brand SEIKO, under... Join the most engaged community in the Sports Business World. Get all the latest news, insights, data, education and event updates. Your MVP in the Business of Sport. We play the game to add value to the Sports Business industry by delivering News, Insights, Education and Events. Join the most engaged community in the sports business world. Want to be part of the team? Subscribe for free to join today! Copyright © 2026 | Ministry of Sport | All Rights Reserved.
Curated by Taleb Kabbara · Source: ministryofsport.com