'); }); AU / NZ America Europe/UK Membership Login News Events Women in Sport Summit 2026 Women in Sport Futures Day 2026 Unmissable Sports Forum Unmissable Sports Lunch Networking View All Education Playa Power Data GlS QUT View All Membership News Australia / New Zealand Events Conferences Awards Networking View All Education Playa Power Data GlS QUT View All Membership Topics Brands Media & Broadcast Olympic Sponsorship Sports Tech Women’s Sport Show More Topics >> Sports Australian Rules Basketball Cricket Netball Rugby League Soccer (Football) Show More Sports >> Login Membership Home > Media & Broadcast > Repco Australia, CRC Industries, and Equip Super Drive Commercial Momentum for Kayo Sports’ MotorRacing 360 Media & Broadcast, Sponsorship 2 min read Repco Australia, CRC Industries, and Equip Super Drive Commercial Momentum for Kayo Sports’ MotorRacing 360 Written by MOS Editorial Team Published on 31 July 2026 Kayo Sports has announced Repco Australia, CRC Industries, and Equip Super as foundation partners for the high-profile program MotorRacing 360. The partnerships highlights accelerating corporate demand for premium motorsport content following record-breaking digital viewership on the streaming platform during the previous year, which saw streamed Formula 1 and Repco Supercars Championship seasons surge by 26 per cent and 42 per cent year-on-year respectively. As the newest addition to Fox Sports’ acclaimed 360 franchise, the weekly program serves as a dedicated midweek destination for fans, delivering in-depth analysis, expert opinion, and live debate covering Supercars, Formula 1, and MotoGP. Aired every Wednesday night and co-led by Fox Motorsport presenter Jess Yates alongside media personality Paul Murray, the hour-long broadcast features an elite panel of industry insiders, including motorsport journalist James Phelps, five-time Supercars champion Mark Skaife, and six-time Bathurst winner Garth Tander. Commenting on the announcement, Foxtel media chief sales officer, Nev Hasan, said: “Kayo SPORTS is already the undisputed home of motorsport in Australia, boasting the very best in content and live coverage of all major races annually, including Supercars, Formula 1, MotoGP, Bathurst 12 Hour, NASCAR, World Superbike Championship, and more.” “MotorRacing 360 gives brands a genuine role in the conversations motorsport fans are already having each week, creating deeper, consistent engagement. “As demand for premium live sport continues to grow, we’re giving advertisers more opportunities to connect with passionate audiences through content that’s authentic, trusted and built around the moments fans care about most. “The best sports partnerships don’t interrupt the experience; they become part of it,” Hasan said. Capitalising on the surging popularity of motorsport across Australia, the commercial agreements feature bespoke brand integrations tailored to each corporate partner. Repco Australia has taken the wheel as the official naming rights partner of MotorRacing 360 while also sponsoring the weekly segment titled What Gets You Goin. Meanwhile, CRC Industries fuels the Quality Performance of the Week segment with comprehensive on-set product integration, and Equip Super backs the Confidence Call segment. Don’t miss out on the latest in sports business – Subscribe today to the free Ministry of Sport newsletter and stay ahead of the game. For even more exclusive insights, event tickets, professional development and networking events, become a MoS Member today! . Australian smart home system manufacturer MyPlace has announced a three-year extension of its... Leading European workwear brand Strauss has chosen Australian Rules Football as the cornerstone... The Brisbane Heat have announced a partnership with global watch brand SEIKO, under... Join the most engaged community in the Sports Business World. Get all the latest news, insights, data, education and event updates. Your MVP in the Business of Sport. We play the game to add value to the Sports Business industry by delivering News, Insights, Education and Events. Join the most engaged community in the sports business world. Want to be part of the team? Subscribe for free to join today! Copyright © 2026 | Ministry of Sport | All Rights Reserved.
Curated by Taleb Kabbara · Source: ministryofsport.com