PR The Game Just Got More Connected: Connected Ball Technology Comes to LALIGA Together with LALIGA and PUMA , KINEXON is integrating real-time ball intelligence across every LALIGA EA SPORTS match, supporting officiating and creating new possibilities for broadcasts, analysis and fans. Madrid Aug 12, 2026 [Madrid, Spain, August 2026 ] From the opening matchday of the 2026 ⁄ 27 season, KINEXON Connected Ball Technology will be integrated into the official PUMA match ball across every LALIGA EA SPORTS match. Together with LALIGA and PUMA , KINEXON Sports is connecting real time ball intelligence directly with the league’s officiating and technology ecosystem. The rollout marks an important step towards a more connected game. A technology proven at landmark FIFA and UEFA tournaments is becoming part of the week in, week out operating model of a leading domestic league. More Than a Ball At the centre of the Connected Ball Technology is a lightweight sensor developed by KINEXON and integrated into the official PUMA match ball. KINEXON offers the technology through its xBall. The sensor captures high frequency information about movement and contact events and transmits that data to a dedicated antenna network installed in the stadium. The ball becomes a live source of real time intelligence within the wider competition ecosystem. When combined with video and player tracking technologies, the data provides a precise time reference for the moment the ball is played. This is particularly valuable for Semi Automated Offside Technology, where selecting the correct kick point is essential, and for incidents involving subtle touches, deflections or potential double contacts, including contacts that may be difficult to establish from conventional broadcast footage alone. The result is an additional source of objective information that can help VAR teams analyze decisive situations faster and with greater precision. Connected Where Decisions Happen Connected Ball Technology does not automate the referee’s judgement and does not replace VAR . The sensor detects and timestamps a contact event. Match officials interpret what happened, apply the Laws of the Game, and make the decision. This distinction matters. The value of the system is better evidence at the moment it is needed. It does not remove people from the process. The ball’s visible “ heartbeat” signal also makes this evidence easier to explain. By showing the precise timing of a contact, it can reduce uncertainty around the moment selected for an offside or touch analysis and help broadcasters give viewers a clearer account of the review. Connecting the Game Beyond Officiating The connected ball creates value beyond officiating. Real time data about speed, spin, movement and flight path can support broadcast graphics, commentary, performance analysis and future digital fan experiences. At the heart of this is KINEXON xBall , a sensor based tracking system that captures real time data directly from the ball, including position, speed, spin and every touch. This live game data can be used for instant visualisation and richer broadcast storytelling. For broadcast, this becomes a new official xBall data layer: an additional source of information that helps commentators explain key moments with greater clarity and that can enrich live graphics, LALIGA ’s digital products and future second screen experiences. Shown alongside the visualised “ heartbeat” signal and the context around a decision, it helps audiences follow both the action and the review process. That means one trusted data source can support two ambitions: helping officials understand a decisive match moment and helping broadcasters, analysts and digital teams bring that moment to life for audiences. <source srcset="data:image/svg+xml,%3Csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20width=%272400%27%20height=%271339%27%20style=%27background:%2315171f%27%20/%3E" data-srcset="https://kinexon-sports.com/uploads/images/_2400x1339_crop_center-center_82_line/LaLiga-Puma-Connected-Ball-Design-Concept-5.jpg.webp 2400w, https://kinexon-sports.com/uploads/images/_1600x892_crop_center-center_82_line/LaLiga-Puma-Connected-Ball-Design-Concept-5.jpg.webp 1600w, https://kinexon-sports.com/uploads/images/_1200x669_crop_center-center_82_line/LaLiga-Puma-Connected-Ball-Design-Concept-5.jpg.webp 1200w, https://kinexon-sports.com/uploa
Curated by Taleb Kabbara · Source: kinexon-sports.com