The Kings League wants to be Brazil’s next creator sensation. A Twitch vet will put the ball in play.

The Kings League has hired Anadege Freitas, formerly Director of Content and Partnerships at Twitch, as a managing director to spearhead its expansion into Brazil. Freitas will work with the League’s leadership, including Gerard Piqué, to grow the creator-led competition’s presence and commercial opportunities in Brazil and other markets.

Article text

If you run an international soccer competition, you probably want to be active in Brazil. The creator-led Kings League certainly wants a bigger piece of the Brazilian audience, so it's hiring an experienced Managing Director who can lead it into that market. Anadege Freitas, the former Director of Content and Partnerships at Twitch, has taken an executive role at the Kings League. Freitas will link up with the League's leaders -- including legendary Spanish footballer Gerard Piqué -- to expand operations in Brazil and beyond. Visit Tubefilter for more great stories.

Curated by Taleb Kabbara · Source: www.tubefilter.com

Companies Mentioned

Kings League, Twitch

Kings League: Kings League is a creator-led international soccer competition expanding operations into Brazil and beyond.

Twitch: Twitch is a streaming platform and the former employer of Anadege Freitas, who served as Director of Content and Partnerships there.

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