LALIGA and DAZN are staging a free three-day Fanzone in Barcelona's Plaza de la Odisea from 23–25 October to build up to ELCLÁSICO between FC Barcelona and Real Madrid, which will be shown on DAZN. The activation mixes fan activities (skills challenges, AI-generated stickers, meet & greets with Jordi Alba and Marcelo), live DAZN shows, and commercial tie-ins including the launch of the PUMA ELCLÁSICO NITRO ball to drive engagement and sponsor visibility.
Audiovisual TUE 06.10.2026 DAZN, the world's leading sports entertainment platform, and LALIGA will celebrate ELCLÁSICO with a huge Fanzone in the Plaza de la Odisea at the Maremagnum shopping centre. From Friday 23 to Sunday 25 October, fans can enjoy a free programme of football and entertainment designed to build up to FC Barcelona vs Real Madrid, which will be played on Sunday at 9pm at Spotify Camp Nou and can be watched on DAZN. The ELCLÁSICO celebration will transform this Barcelona venue into a meeting point for supporters of both teams and football fans in general. The Fanzone will feature skills challenges, interactive games and experiences that put visitors' technique, accuracy and reflexes to the test. The Fanzone will offer activities for younger visitors and attractions for fans of all ages, including football experiences and challenges, as well as surprises from LALIGA's sponsors. Visitors will also be able to create their own personalised AI-generated ELCLÁSICO sticker and take part in a post-match flash interview in a photo booth inspired by LALIGA's TV sets. Two special shows from the Fanzone The Fanzone programme will include two special DAZN broadcasts. On Friday, 'La Dazoneta' will be broadcast live from a set inside the Fanzone. Hosted by Elena G. Durán, the show will bring its friendly, laid-back style to Barcelona, combining the latest news, debate, humour, fan interaction and special guests to break down the build-up to ELCLÁSICO. On Saturday, the Fanzone's main stage will host a special edition of 'Trending'. DAZN's daily show, presented by Juan Arroita, Pablo Pinto and Javi Valle, will cover the hottest topics, analysis, exclusive footage, debate and the stories driving the football conversation, with special guests connected to the match and the world of ELCLÁSICO. Meet & greet with Jordi Alba and Marcelo Among the highlights on the schedule, fans will be able to attend a meet & greet with Jordi Alba and Marcelo, LALIGA legends and former FC Barcelona and Real Madrid players respectively. The event will give fans the chance to get up close to two ELCLÁSICO icons and share a special moment with them at the Fanzone. Freestyle rap battle and freestyle football to launch the PUMA ELCLÁSICO NITRO ball As part of the launch of the PUMA ELCLÁSICO NITRO ball, LALIGA and DAZN will host a freestyle rap battle on Saturday featuring Bnet and Blon, two of the best-known names on Spain's freestyle scene. The event will also feature Bekaesh as master of ceremonies, leading a show that brings together football, urban music and live entertainment. As guest artist, Grison will create an instrumental beat from the data generated by the connected ball, bringing the new ball's technology into a creative, interactive experience that aims to bring ELCLÁSICO to new audiences through contemporary cultural formats. The event will also feature a performance by Javi Freestyler, who will once again wow the crowd with his skills on the PUMA ELCLÁSICO NITRO ball. Over the coming days, LALIGA and DAZN will continue to announce new activities and artists to round out a programme designed to bring fans closer to the excitement of the big clash between FC Barcelona and Real Madrid. © LALIGA - 2026
Curated by Taleb Kabbara · Source: www.laliga.com
LALIGA, DAZN, Plaza de la Odisea, Maremagnum, FC Barcelona, Real Madrid, Spotify Camp Nou, La Dazoneta, Trending, Marcelo, PUMA, Bnet, Blon, Bekaesh, Grison, Javi Freestyler
LALIGA: LALIGA is the organiser of the ELCLÁSICO Fanzone celebration and co-host with DAZN to bring build-up events and fan activities in Barcelona.
DAZN: DAZN is the sports entertainment streaming platform co-hosting the ELCLÁSICO Fanzone in Barcelona and broadcasting the match.
Plaza de la Odisea: Plaza de la Odisea is the venue space at Maremagnum shopping centre transformed into the ELCLÁSICO Fanzone.
Maremagnum: Maremagnum shopping centre is the complex housing Plaza de la Odisea where the ELCLÁSICO Fanzone took place.
FC Barcelona: FC Barcelona is the football club playing ELCLÁSICO against Real Madrid at Spotify Camp Nou.
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