David Lasday 7mo Report this post YETI x League One Volleyball (LOVB) Shows How Modern Sponsorships Are Being Built End-to-End YETI just became an Official Partner of League One Volleyball, spanning both the professional league and LOVB’s nationwide youth network of 22,000+ athletes across 28 states. This isn’t a single-team deal. It’s a full-ecosystem partnership. At the pro level, YETI is now front-of-jersey sponsor for LOVB Austin, a natural fit given both brands are headquartered in the city. At the grassroots level, the brand integrates directly into daily athlete experiences, from hydration support with YETI coolers and drinkware to serving as presenting partner of LOVB’s Junior Athletes of the Month program. That scope matters. LOVB operates the only youth-to-pro volleyball platform in the U.S., connecting 92 club locations, 3,500 coaches, and 2,000 teams into a single pathway that feeds professional competition. When a brand plugs into that system, it gains continuity. The same athlete who sees YETI at 14 may still be interacting with the brand at 24. “We’ve recognized the effort LOVB has committed to promoting volleyball and establishing it as a new major league,” said Bill Neff , Head of Marketing at YETI. “Once we met with the team and realized how much our missions aligned, we knew we needed to partner together.” From LOVB’s side, the alignment is cultural as much as commercial. “YETI already had the hearts of our fans before this partnership ever came together,” said Michelle (LaMothe) McGoldrick , Chief Business Officer at LOVB. “Now, we get to collaborate with a brand that sits at the intersection of sport, culture, and community.” This is the bigger trend worth watching. Sponsorships are shifting from exposure to integration. Brands want access to participation, development, and identity, not just game-day impressions. LOVB keeps proving that when you build the infrastructure, the right partners follow. #WomensSports #Volleyball #BrandPartnerships #YouthSports #SportsBusiness #LOVB #SponsorshipStrategy #AthleteDevelopment #FutureOfSports 134 2 Comments Like Comment Share Copy LinkedIn Facebook X Ramsha Khadim 7mo Report this comment Access to 22,000+ active youth families is an absolute goldmine. Like Reply 1 Reaction 2 Reactions Jefferson Dafydd 7mo Report this comment YETI is a great brand for LOVB... and LOVB provides the scale that YETI is looking for. Perfect match. Like Reply 1 Reaction 2 Reactions See more comments To view or add a comment, sign in
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