League One Volleyball (LOVB) has appointed an agency-of-record for commercial representation: Allied Sports was selected as LOVB’s AOR leading commercial (marketing/sales) activity, per the LOVB partnership announcement.
Justin Fleming 6mo Report this post Big news for girls' volleyball 🏐 via Youth Sports Business Report League One Volleyball (LOVB) and Youth Inc. just announced a multi-year strategic partnership — and it's a smart play for the sport. LOVB has built an impressive foundation: 90 clubs, 26,000 athletes, 3,500 coaches, and 400 tournaments a year. They've invested $20M+ in club facilities and provided $1M in financial aid to over 500 athletes in 2025 alone. The sport is clearly in good hands. But here's the real challenge they just solved: distribution. Like many sport-specific organizations, LOVB's content largely reached people already inside the volleyball ecosystem. Their partnership with Youth Inc. — co-founded by Greg Olsen — changes that. Youth Inc. brings access to a 65-million-participant youth sports audience, giving LOVB a platform to compete for attention alongside football, basketball, and baseball. The business logic is clear: • Expand beyond the echo chamber of owned channels • Reach parents evaluating youth sports options — before they've chosen volleyball • Build visibility that drives both participation and sponsorship revenue And the content strategy to get there is thoughtful: → The Courtney Thompson Show (hosted by the two-time Olympic medalist) → On-site event coverage starting at the Triple Crown/LOVB Classic → First-person storytelling from players and coaches Girls' volleyball is one of the fastest-growing youth sports in the country. It now has the participation momentum AND the media infrastructure to match. Worth watching. 👀 #GirlsSports #Volleyball #YouthSports #LOVB #SportsBusiness #ContentStrategy #MediaPartnerships https://lnkd.in/gRYEAs97 League One Volleyball (LOVB) and Youth Inc. Announce Strategic Partnership to Expand Girls' Volleyball Content and Distribution - YSBR https://youthsportsbusinessreport.com 17 Like Comment Share Copy LinkedIn Facebook X To view or add a comment, sign in
Curated by Taleb Kabbara · Source: www.linkedin.com
League One Volleyball, Allied Sports
Allied Sports: Commercial agency & representation partner of League One Volleyball
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