A.Gain, a consortium with approximately $1 billion in assets, has invested in Leeds United and is pursuing multi-club ownership, having also acquired stakes in Atletico Madrid and Deportivo Cali. The group's CEO, Bobby Aitkenhead, highlighted Leeds as a "sleeping giant" in European football, citing its strong fan base and potential for growth, and revealed plans to invest in three additional clubs to diversify their portfolio.
Leeds United’s $1bn investors looking at three more clubs and explain why they chose Whites The investors bought a small stake in Leeds United last year and have multi-club ownership ambitions Comments Sport Isaac Johnson Leeds United reporter 10:50, 29 Apr 2026 View Image One of Leeds United's investors has spoken out (Image: Matt McNulty/Getty Images) The chief of minority Leeds United investors A.Gain has explained why his consortium has invested in the club and outlined his multi-club ownership ambitions. The firm bought a small stake in Leeds last year and in April confirmed it had also invested in Champions League semi-finalists Atletico Madrid. It meanwhile holds a majority stake in Colombian outfit Deportivo Cali. A.Gain, part of the IDC Sports network, is a ‘capital creation company’ which operates in the technology and entertainment field, and whose headquarters is based in Copenhagen. It manages approximately $1 billion [£740.7m] worth of assets within its portfolio. Speaking to City AM , Bobby Aitkenhead - a former basketball player and co-founder and CEO of A.Gain - explained why his group invested in Leeds under the 49ers ownership . “We think of Leeds as the sleeping giant of Europe,” he said. Leeds United's 2025/26 shirts now £25 This article contains affiliate links, we will receive a commission on any sales we generate from it. Learn more £70 £25 Fanatics Buy Now on Fanatics Product Description Leeds United have is offering this season's home, away and third adult jerseys for £25 ahead of their trip to Wembley FA Cup semi-final. “There’s so many data points, like when they were in the Championship they sold more shirts than five Premier League clubs combined. “When I finally got to go to a game, it [Leeds] felt like Atletico - real loyal fans, hard-working people that love their team, love their city, and show up in masses of families, from grandparents to young kids. It really represents the city. “We’ve been fortunate to go to a lot of stadiums in the UK, Spain, World Cups. And the feeling at Leeds has got to be up there in terms of the energy.” A.Gain is looking to expand its football remit, with the goal of acquiring stakes in three more clubs in addition to two ‘alpha’ clubs that are in need of investment. “The transactions are smaller, you’re taking on more risk, but you can attain much greater return as well,” explained Aitkenhead on this. Article continues below On the multi-club hopes expansion, he added: “We have three other deals that are in the oven, and hopefully at least two will close. And from there we think that the strategy works. “The ideal strategy is seven to eight clubs. But with five you’re diversified, and you’ve got the minimum financial profile you wanted. Then we can hopefully scale the seven clubs from there.” FOLLOW OUR LUFC FACEBOOK PAGE! Latest news, analysis and more on our Leeds United FB page
Curated by Taleb Kabbara · Source: www.leeds-live.co.uk
Leeds United, A.Gain, Atletico Madrid, Deportivo Cali, IDC Sports
Multi-Club Ownership Analyzer, Investment Scorecard
Leeds United: Leeds United is a professional football club in England that has attracted investment from A.Gain as part of their multi-club ownership strategy.
A.Gain: A.Gain is a capital creation company that has invested in Leeds United and Atletico Madrid, with ambitions for multi-club ownership.
Atletico Madrid: Atletico Madrid is a top Spanish football club that received investment from A.Gain as part of their expansion strategy.
Deportivo Cali: Deportivo Cali is a Colombian football club in which A.Gain holds a majority stake.
IDC Sports: IDC Sports is the network that A.Gain is part of, focusing on capital creation in sports and entertainment.
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