Liberty Media, which completed its acquisition of MotoGP parent Dorna Sports last year, has recruited several senior executives from major sports organisations to strengthen MotoGP’s commercial, media, operations and strategy teams. Hires include Ryan Norys (from Tottenham Hotspur) as chief commercial officer, Sameer Pabari (from the NFL) for international media, Denitza Batchvarova (from TKO) for strategy and corporate finance, and Louise Young (formerly of F1) as chief operating officer, signaling Liberty’s push to expand revenue, media reach and event operations ahead of planned calendar changes.
Back Business F1 owner Liberty shakes up senior roles at MotoGP with key new hires Simon Patterson 24 Sep 2026 — 2 min read Liberty Media has shaken up MotoGP's senior roles by hiring new personnel with previous experience from across Formula 1 and other sports both in North America and Europe. F1 owner Liberty completed its acquisition of MotoGP parent company Dorna Sports in July last year in a deal reported to be over $4.5 billion USD. The first role move is that of chief commercial officer, which has been vacant since former NBA executive Dan Rossomondo departed after only a short spell in the role. He will be replaced by Ryan Norys, who currently serves as chief revenue officer at English Premier League football team Tottenham Hotspur. His departure has been described as a major blow to the team. Norys’s four years in his role included helping Spurs move into its new stadium - although it’s been reported that, with a lengthy notice period to serve, it could be months before he is in his MotoGP position. The media team will be strengthened by the appointment of Sameer Pabari, who leaves his role as managing director of international media at the NFL and brings experience of working as director of media at Manchester United and as vice president of business development at Discovery. Denitza Batchvarova joins from UFC and WWE owner TKO, where she held the role of executive vice president for strategy and corporate finance. Perhaps most interesting is the appointment of Louise Young, who joins as chief operating officer. She previously spent eight years working at F1, most recently as chief race promotion officer. That's a role she is likely to bring key experience from, as MotoGP prepares for a future calendar shake-up including changes such as the planned replacement of Phillip Island with a new parklands circuit in Adelaide for 2027. "These appointments are an important step in building the team that will help shape MotoGP’s future,” said MotoGP deputy CEO Carlos Ezpeleta in announcing the new hires. “Ryan, Sameer, Louise and Denitza bring hugely valuable experience from leading sports and entertainment organisations that will strengthen our commercial, media, operations and strategy capabilities. “Together with our existing team, they will help us deepen our connection with our fans, reach new audiences and create new opportunities for our existing and new commercial partners, building on the strong foundations of the sport." Advertisement 00:00 Skip ad
Curated by Taleb Kabbara · Source: www.the-race.com
Liberty Media, MotoGP, Dorna Sports, Tottenham Hotspur, Manchester United, NFL, Discovery, TKO, UFC, WWE, Formula 1, Phillip Island, Spurs, MotoGP deputy CEO Carlos Ezpeleta
Liberty Media: Liberty Media is the owner of Formula 1 that completed an acquisition of MotoGP's parent company and has reshuffled MotoGP's senior roles with new hires.
MotoGP: MotoGP is the motorcycle racing championship whose senior roles have been reshaped with hires to strengthen commercial, media, operations and strategy capabilities.
Dorna Sports: Dorna Sports is the parent company of MotoGP that was acquired by Liberty in a deal reported at over $4.5 billion USD.
Tottenham Hotspur: Tottenham Hotspur is an English Premier League football club where Ryan Norys serves as chief revenue officer and from which he is departing to join MotoGP as chief commercial officer.
Manchester United: Manchester United is an English football club where Sameer Pabari previously served as director of media before joining MotoGP's media team.
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