Home Sports Business Media Rights LIV Golf secures major South Asia distribution push with Sony alliance The deal spans India, Pakistan, Bangladesh, Sri Lanka, Nepal, Bhutan, Afghanistan and the Maldives, offering the league access to one of the world’s largest and fastest-growing sports media markets. By Aashay Khandelwal May 1, 2026 WhatsApp Linkedin Facebook X Telegram LIV Golf secures major South Asia distribution push with Sony alliance Sony Pictures Networks India has secured exclusive broadcast rights for the 2026 season of LIV Golf , strengthening its multi-sport portfolio and significantly expanding premium golf coverage across South Asia. The agreement will see all 14 events of the 2026 LIV Golf calendar televised live on Sony Sports Network and streamed on Sony LIV . The deal spans India, Pakistan, Bangladesh, Sri Lanka, Nepal, Bhutan, Afghanistan and the Maldives, offering the league access to one of the world’s largest and fastest-growing sports media markets. Rajesh Kaul, Chief Revenue Officer and Business Head for Sports and International at Sony Pictures Networks India, said, “LIV Golf’s competition format, with events contested over four rounds and 72 holes across many of the world’s most iconic courses, is anchored by the League’s signature shotgun start, which initiates play simultaneously across the entire course. The League’s innovative broadcast approach accelerates pace and enhances both individual and team storylines, delivering a dynamic, action-dense viewing experience with significantly more live action than traditional golf broadcasts – all within a four-to-five-hour window for Sony viewers and global event attendees. With the addition of the LIV Golf League, Sony Pictures Networks India continues to strengthen its premier live sports portfolio, positioning LIV Golf alongside top-tier global sports properties and reinforcing its commitment to delivering mass reach and world-class sporting experiences.” Örjan Olsson, Senior Vice President for International Media Rights at LIV Golf, added, “We are thrilled to partner with Sony Pictures Networks India to bring LIV Golf to fans across India, South Asia, and Central Asia. Sony is one of India’s largest and most trusted sports broadcasters. Securing both linear television exposure and established premium OTT distribution materially improves our reach, brand visibility, and long-term positioning in a crucial market. Through Sony Sports Network and Sony LIV, viewers across the region will have unparalleled access to elite global stars, compelling team rivalries, and the global energy that defines the LIV Golf League.” The acquisition further consolidates Sony’s position in golf broadcasting, complementing its existing rights to the DP World Tour and reinforcing its focus on premium, advertiser-friendly sports content. For LIV Golf, the partnership addresses a crucial distribution objective as it continues to expand globally. Its format, featuring 54-hole tournaments, shotgun starts and a franchise-style team competition, is designed to appeal to modern viewing habits and aligns with Sony’s dual-platform strategy. The 2026 season will span 14 events across 10 countries and five continents, including key Asian stops such as Hong Kong, Singapore and South Korea. Viewers will also gain access to a star-studded field featuring Bryson DeChambeau, Jon Rahm , Dustin Johnson and Sergio Garcia. The deal highlights South Asia’s rising importance in global sports media while reinforcing Sony’s ambition to build a diversified, future-ready sports rights portfolio. Tags LIV Golf Media Rights Sony Liv Sony Pictures Networks India Sony Pictures Networks India (SPNI) Sony Sports Network Related Articles VETO expands live sports portfolio with 2026 Billie Jean King Cup rights DAZN retains Serie A as UK rights landscape evolves Infront broadens CEV EuroVolley’s international media footprint with 40+ broadcasters Pacers turn to DAZN for streaming-led local broadcast strategy VETO strengthens live sports strategy with exclusive India OTT rights for Davis Cup 2026 Formula E lands global Disney+ streaming deal covering 144 territories Load more Latest Articles Football eToro extends Premier League push with Leeds United partnership Football Tottenham Hotspur strengthen Asian commercial push with VSbet deal Media Rights VETO expands live sports portfolio with 2026 Billie Jean King Cup rights Sponsorship JAL strengthens winter sports strategy with Ski Association of Japan partnership Business News Sportradar builds prediction-market infrastructure with expanded Polymarket deal Load more
Curated by Taleb Kabbara · Source: sportsmintmedia.com