ADVERTISEMENT Live From NAB 2026: Dolby's Giles Baker on the Growth of Dolby OptiView, Immersive Vision and Audio for Live Sports By: Brandon Costa, Director of Digital • Posted on: April 21, 2026 • 1 minute read From immersive audio to live streaming, Dolby Laboratories is focused on the future of live sports viewing. At the 2026 NAB Show, we spoke with SVP, Cloud Media Solutions Giles Baker to break down how Dolby OptiView is tackling some of the industry’s biggest challenges—delivering low-latency streaming at scale while enabling personalized, viewer-driven experiences. From dynamic ad insertion to AI-powered content customization, OptiView is designed to give fans more control over how they engage with live events. Beyond streaming, Dolby’s broader ecosystem continues to elevate the live sports experience. With growing adoption of Dolby Vision and Dolby Atmos across major broadcasters and platforms, the company is helping bring fans closer to the action with more vivid images and immersive sound. As Baker explains, the goal is simple: combine storytelling, personalization, and premium audio-visual quality to create a more emotional, engaging experience for every viewer. Sharing Upcoming Events Top Stories Live From NAB 2026: Dolby's Giles Baker on the Growth of Dolby OptiView, Immersive Vision and Audio for Live Sports By: Brandon Costa, Director of Digital Posted on: April 21, 2026 Live From NAB 2026: Solid State Logic's Berny Carpenter on Expanding System T With Virtual DSP, Cloud Workflows By: Brandon Costa, Director of Digital Posted on: April 21, 2026 Live From NAB 2026: Clark Wire & Cable's David McCarthy Showcases New Connectivity, Enclosure Solutions for Modern Broadcast Workflows at NAB Show 2026 By: Brandon Costa, Director of Digital Posted on: April 21, 2026 SportsTechBuzz at NAB 2026, Day 3: Live Reports From the Show Floor in Vegas Posted on: April 21, 2026 Live From NAB 2026: Appear's Ed McGivern on Fox Sports Deal, New XM Platform, and VX Software Debut By: Jason Dachman, Editorial Director, U.S. Posted on: April 21, 2026 Live From NAB 2026: T-Mobile for Business’ Jason Schnellbacher on Enhancing 5G for Sports Fans, Broadcasters By: Jason Dachman, Editorial Director, U.S. Posted on: April 20, 2026 Live From NAB 2026: AWS's Jason Dvorkin, Regina Rossi on Driving Innovation With Al-Based Workflows By: Jason Dachman, Editorial Director, U.S. Posted on: April 20, 2026 Live From NAB 2026: BitFire's Colin Bonzey on Growing Spark Platform for Live Cloud-Based Productions By: Jason Dachman, Editorial Director, U.S. Posted on: April 20, 2026 Live From NAB 2026: EVS's Oscar Teran on the Debut of T-Motion, Impact of Al on New LSM-VIA Zoom By: Kristian Hernández, Senior Editor Posted on: April 20, 2026 Live From NAB 2026: Calrec's Sid Stanley, Henry Goodman Mark Argo M's US Debut, Discuss Expansion of Virtualized Audio Workflows By: Brandon Costa, Director of Digital Posted on: April 20, 2026 Live From NAB 2026: LiveU's Phillip Broaddus on LU900Q Launch, Nexus Cloud Platform, and REMI Growth By: Jason Dachman, Editorial Director, U.S. Posted on: April 20, 2026 Live From NAB 2026: Imagine Comms' Jimbo Haneklau Talks Prismon, Hybrid IP/SDI Workflows, and Cloud Playout By: Jason Dachman, Editorial Director, U.S. Posted on: April 20, 2026 Read more Latest Headlines posts ADVERTISEMENT
Curated by Taleb Kabbara · Source: www.sportsvideo.org