Home Sports News Other Sports Liverpool Basketball steps into new era with adidas partnership The news comes as Liverpool Basketball prepares for its inaugural season at M&S Bank Arena. By Gauresh Mahadik September 25, 2026 WhatsApp Linkedin Facebook X Telegram Liverpool Basketball steps into new era with adidas partnership Liverpool Basketball have entered into a partnership with adidas , under a new multi-year partnership. The club will become the first adidas-supplied basketball club in the United Kingdom, joining adidas’ portfolio of basketball clubs around Europe. The Liverpool Basketball club shop will sell match kits, teamwear, and official jerseys, with a full adidas team product line set to arrive in November. The collaboration is carried out with Specialist Sports, adidas’ Southampton-based teamwear licensee and kit provider. To commemorate the relationship, adidas will provide free entry to Liverpool Basketball’s first home game at M&S Bank Arena on Sunday, October 25. Liverpool and Adidas have a history based on sport, culture, and uniqueness. Few cities have had as much of an impact on the link between fashion and sport as Liverpool, and this is well known throughout the world. The city helped transform adidas sneakers from sportswear to a cultural statement, with generations of Liverpool football fans adoring the brand and contributing to Britain’s world-famous terrace fashion movement. Liverpool is still one of the UK’s most significant fashion hubs, so the collaboration was a natural fit for both groups. The news comes as Liverpool Basketball prepares for its inaugural season at M&S Bank Arena, bringing elite basketball to the heart of the city and writing a new chapter in Liverpool’s athletic history. Jason Dolan, founder and owner of Liverpool Basketball, said, “This partnership is about much more than what we wear on the court. As a club we’re building something ambitious, something authentic to this city and something that people can be genuinely proud of. What I love about adidas is they didn’t wait to see what we’d build, they came at game number one, so we could build it together, with the fans, from the very first jersey, to have adidas alongside us on that journey is a huge statement of intent, and it starts the way it should: our first home game ever, Sunday 25 October at M&S Bank Arena, free for every fan, courtesy of adidas, because this should start with a full house from the first tip. There will only be one first game and I hope you’ll be there.” Liverpool Basketball are renowned for bringing top men’s basketball to one of the UK’s great sporting cities, creating chances for local talent while providing a world-class matchday experience. With its home at M&S Bank Arena, one of the nation’s elite sports and entertainment venues, the club aims to encourage a new generation of fans and set Liverpool as a major force in British basketball. Neil Latimer, Senior Category Manager for Teamwear at Specialist Sports, said, “It’s fantastic to bring adidas basketball teamwear to Liverpool Basketball as the sole adidas-supplied club in the UK. We’re proud to be delivering the kit and merchandise that will support the club both on and off the court.” Ben Williams, Commercial & Business Development Director at M&S Bank Arena, said, “There will only ever be one first game. When Liverpool Basketball steps onto the court at M&S Bank Arena for the very first time, we’ll be creating a moment that becomes part of the city’s sporting history. We want everybody to have the opportunity to be there, whether you’re a lifelong basketball fan or have never watched a game before. This club belongs to Liverpool. We want families, communities, schools and sports fans from across the city region to experience that first tip-off together and say: ‘I was there.” Tags Liverpool Basketball Sponsorship Related Articles JioStar kickstarts festive cricket season with 15 brands across 8 categories Michelob ULTRA expands NHL footprint with league-wide US partnership Newcastle United and Coca-Cola build new matchday experience partnership NBL takes commercial strategy beyond sponsorship with Red Bull, Heinz and iCoach Muthoot FinCorp bags India home cricket title sponsorship through 2028 Milwaukee Bucks elevate ULINE partnership with new jersey patch deal Load more Latest Articles Cricket JioStar kickstarts festive cricket season with 15 brands across 8 categories Sponsorship Michelob ULTRA expands NHL footprint with league-wide US partnership Football Newcastle United and Coca-Cola build new matchday experience partnership Sponsorship NBL takes commercial strategy beyond sponsorship with Red Bull, Heinz and iCoach Sports News Pune secures historic 2032 UCI Road World Championships hosting rights Load more
Curated by Taleb Kabbara · Source: sportsmintmedia.com