At the 2026 NAB Show, LiveU's Senior Director of Sales for Sports, Phillip Broaddus, introduced the LU900Q, an advanced live sports transmitter that enhances signal reliability and video quality. He also highlighted the launch of LiveU Nexus, a cloud platform designed to streamline content distribution, reflecting the company's transition from hardware to a comprehensive cloud-based ecosystem. This shift is significant as it aligns with the industry's growing demand for flexible, high-quality broadcasting solutions, particularly in the context of major sporting events.
ADVERTISEMENT Live From NAB 2026: LiveU's Phillip Broaddus on LU900Q Launch, Nexus Cloud Platform, and REMI Growth By: Jason Dachman, Editorial Director, U.S. • Posted on: April 20, 2026 • 1 minute read At the 2026 NAB Show in Las Vegas, LiveU Senior Director of Sales, Sports Phillip Broaddus unveils the LU900Q, successor to the long-standard LU600. The new unit supports two camera inputs, integrates eSIM and LIQ technology for signal reliability, and adds 4:2:2 10-bit HDR, dual-channel Bluetooth audio, and dual video return feeds — positioned as a purpose-built transmitter for modern live sports. Broaddus also details LiveU Nexus, a cloud platform that aggregates RTSP, SRT, YouTube, Zoom, and other inputs into the LiveU ecosystem for flexible distribution, marking the company’s shift from hardware-only transmission to a full end-to-end ecosystem spanning cloud switching, multi-source ingest, and scalable delivery. He weighs in on the continued dominance of REMI workflows, rising HDR demand driven by the World Cup and Olympics, and the industry’s expectation that plug-and-play field gear meet broadcast-grade specs out of the box. Sharing Upcoming Events Top Stories Live From NAB 2026: LiveU's Phillip Broaddus on LU900Q Launch, Nexus Cloud Platform, and REMI Growth By: Jason Dachman, Editorial Director, U.S. Posted on: April 20, 2026 Live From NAB 2026: Imagine Comms' Jimbo Haneklau Talks Prismon, Hybrid IP/SDI Workflows, and Cloud Playout By: Jason Dachman, Editorial Director, U.S. Posted on: April 20, 2026 SportsTechBuzz at NAB 2026, Day 2: Live Reports From the Show Floor in Vegas Posted on: April 20, 2026 Live From NAB 2026: Rock-It Sports’ John Walberg on Powering Logistics, Shipping for the 2026 FIFA Men’s World Cup By: Kristian Hernández, Senior Editor Posted on: April 20, 2026 Live From NAB 2026: Fujinon's Stosh Durbacz on Expanding the 4K Broadcast Lens Lineup With New Portable Zooms, 94x Box Lens By: Brandon Costa, Director of Digital Posted on: April 19, 2026 Live From NAB 2026: Canon's Jamon Lomax, Josh Stoner, and Paul McAniff Break Down 40-1200mm Cine-Servo Lens, Firmware Upgrades Fit For Live Sports By: Brandon Costa, Director of Digital Posted on: April 19, 2026 Live From NAB 2026: Sony's Hugo Gaggioni Highlights HDR Advances, Software-Defined Workflows By: Brandon Costa, Director of Digital Posted on: April 19, 2026 SportsTechBuzz at NAB 2026, Day 1: Live Reports From the Show Floor in Vegas Posted on: April 19, 2026 Live From NAB 2026: Ross Video's David Ross on Adding a Row to the Carbonite Switcher, Projection Mapping, New Deployments of Spidercam, and Much More By: Brandon Costa, Director of Digital Posted on: April 19, 2026 Live From NAB 2026: Aggreko's Joe Scionti on Powering the Super Bowl, PGA Championship, and the Road to the FIFA World Cup By: Kristian Hernández, Senior Editor Posted on: April 19, 2026 Live From NAB 2026: Program Productions' Jess Kowatch on What's New with ProCrewz and the Impact of AI on Crewing By: Brandon Costa, Director of Digital Posted on: April 19, 2026 Live From NAB 2026: Oracle's Kip Schauer on Why OCI Is Doubling Down on Media, Sports, and Broadcast By: Jason Dachman, Editorial Director, U.S. Posted on: April 18, 2026 Read more Latest Headlines posts ADVERTISEMENT
Curated by Taleb Kabbara · Source: www.sportsvideo.org
LiveU, FIFA, Olympics, Imagine Communications, Rock-It Sports, Fujinon, Canon, Sony, Ross Video, Aggreko, Program Productions, Oracle
Media Rights Analyzer, Content Studio, Fan Engagement Hub, Partnership Tracker
LiveU: LiveU is a technology company specializing in live video transmission solutions, which has launched the LU900Q, a new purpose-built transmitter for modern live sports.
FIFA: FIFA is the international governing body of football, which drives rising HDR demand due to events like the World Cup.
Olympics: The Olympics is a major international multi-sport event that impacts broadcasting standards and technology demands in the sports industry.
Imagine Communications: Imagine Communications is a technology company that provides solutions for hybrid IP/SDI workflows and cloud playout, discussed at NAB 2026.
Rock-It Sports: Rock-It Sports is a logistics company that is involved in powering logistics and shipping for the 2026 FIFA Men’s World Cup.
This article is part of Prism's real-time sports business intelligence radar, which tracks sponsorships, partnerships, media rights, stadium deals, and investments across global sports. View the full intelligence profile for each company to access active analysis modules, deal timelines, and connected company networks.