Major League Cricket has appointed a new agency of record (AOR) to enhance the sport's visibility in the United States. This partnership aims to increase awareness and engagement around cricket, reflecting the league's commitment to growing its audience and market presence. The move signifies a strategic effort to elevate cricket's profile in a competitive sports landscape.
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Curated by Taleb Kabbara · Source: timesofindia.indiatimes.com
Major League Cricket, AOR
Major League Cricket: Major League Cricket is a professional Twenty20 cricket league in the United States that is expanding its visibility through a partnership with AOR.
AOR: AOR is a marketing agency that has been engaged by Major League Cricket to help expand the game's visibility.
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