How the MLS Innovation Lab Enhances Everything from Athlete Performance to Production to Ticket Sales

Major League Soccer (MLS) has unveiled its five partners for the MLS Innovation Lab, aimed at enhancing athlete performance, fan experience, and media production. The initiative includes a two-day summit in New York City, where startup founders will present their technologies to MLS executives and industry experts, potentially leading to commercial agreements or investments. This program not only allows MLS to evaluate emerging technologies in real-world settings but also positions the league to innovate and improve its operations significantly.

Companies Mentioned

Major League Soccer, Springbok Analytics, Orreco, Fit:match, AIR, WMT Digital, InStudio Ventures, Chime, Allstate, Cam.ai, Edge Sound

Intelligence Modules

Partnership Tracker, Fan Engagement Hub, Investment Scorecard, Player Performance Dashboard, Scouting & Recruitment

Major League Soccer: Major League Soccer is the top professional soccer league in the United States and Canada, which has launched the MLS Innovation Lab to foster technology partnerships.

Springbok Analytics: Springbok Analytics uses AI to transform MRI data into detailed 3D muscle analytics, enabling precise tracking of muscle health and performance.

Orreco: Orreco is a global leader in sports bio-analytics, utilizing AI and biomarker data to optimize athlete performance and predict injury risk.

Fit:match: Fit:match uses smartphone-based 3D scanning and AI to capture detailed athlete body data for better talent identification and player development.

AIR: AIR provides AI-powered robotic camera systems for high-quality sports production, enabling dynamic footage while reducing costs.

This article is part of Prism's real-time sports business intelligence radar, which tracks sponsorships, partnerships, media rights, stadium deals, and investments across global sports. View the full intelligence profile for each company to access active analysis modules, deal timelines, and connected company networks.