The Melbourne Storm rugby league team has announced a new partnership with Dare Iced Coffee, which will last for two seasons. This collaboration, revealed on April 23, 2026, positions Dare as an Official Partner, integrating the brand into the club's matchday and digital experiences, highlighting a shared commitment to performance and energy between the two organizations. The partnership is significant as it aims to enhance fan engagement through innovative content, reflecting both brands' values.
'); }); AU / NZ America Europe/UK Membership Login News Events Women in Sport Summit Networking View All Education Playa Power Data GlS QUT View All Membership News Australia / New Zealand Events Conferences Awards Networking View All Education Playa Power Data GlS QUT View All Membership Topics Brands Media & Broadcast Olympic Sponsorship Sports Tech Women’s Sport Show More Topics >> Sports Australian Rules Basketball Cricket Netball Rugby League Soccer (Football) Show More Sports >> Login Membership Home > Sponsorship > Melbourne Storm Turns Up the Intensity with Dare Iced Coffee Partnership Sponsorship 2 min read Melbourne Storm Turns Up the Intensity with Dare Iced Coffee Partnership Written by MOS Editorial Team Published on 24 April 2026 The Melbourne Storm has officially welcomed Dare Iced Coffee as a high-energy new partner for the next two seasons. Announced on 23 April 2026, the multi-year agreement establishes the iconic Australian brand, owned by Bega Group , as an Official Partner, deeply integrating it into the club’s matchday and digital experience at AAMI Park . Expressing enthusiasm for the new alliance, and noting the brand’s cultural fit, Melbourne Storm CEO, Justin Rodski, said: “Dare is an iconic Australian brand that aligns strongly with our Club’s values around performance, high energy and consistency.” “We look forward to working together to engage our fans through innovative and entertaining digital content,” Rodski said. Echoing the sentiment, and stating the partnership was a natural match, Bega Group’s executive general manager, Darryn Wallace , added: “Melbourne Storm set the benchmark for high performance and intensity, which aligns perfectly with what Dare stands for—delivering consistency when it matters most.” Don’t miss out on the latest in sports business – Subscribe today to the free Ministry of Sport newsletter and stay ahead of the game. For even more exclusive insights, event tickets, professional development and networking events, become a MoS Member today! . SportWest has officially announced a two-year extension of its partnership with Camerahouse Leederville.... The Brisbane Broncos have today announced a strategic two-year partnership with Queensland-based real... Fanatics and the National Football League (NFL) have today announced a landmark multi-year... Join the most engaged community in the Sports Business World. Get all the latest news, insights, data, education and event updates. Your MVP in the Business of Sport. We play the game to add value to the Sports Business industry by delivering News, Insights, Education and Events. Join the most engaged community in the sports business world. Want to be part of the team? Subscribe for free to join today! Copyright © 2026 | Ministry of Sport | All Rights Reserved.
Curated by Taleb Kabbara · Source: ministryofsport.com
Melbourne Storm, Dare Iced Coffee, Bega Group, AAMI Park
Sponsorship Valuator, Partnership Tracker, Ticketing & Venue Ops
Melbourne Storm: Melbourne Storm is a professional rugby league club that has partnered with Dare Iced Coffee for the next two seasons.
Dare Iced Coffee: Dare Iced Coffee is an iconic Australian beverage brand that has become an Official Partner of Melbourne Storm.
Bega Group: Bega Group is the parent company of Dare Iced Coffee and is involved in the partnership with Melbourne Storm.
AAMI Park: AAMI Park is the home stadium of Melbourne Storm where the partnership with Dare Iced Coffee will be activated.
This article is part of Prism's real-time sports business intelligence radar, which tracks sponsorships, partnerships, media rights, stadium deals, and investments across global sports. View the full intelligence profile for each company to access active analysis modules, deal timelines, and connected company networks.