'); }); AU / NZ America Europe/UK Membership Login News Events Women in Sport Summit 2026 Women in Sport Performance Form 2026 Playa Power Program Women in Sport Futures Day 2026 Networking View All Education Playa Power Data GlS QUT View All Membership News Australia / New Zealand Events Conferences Awards Networking View All Education Playa Power Data GlS QUT View All Membership Topics Brands Media & Broadcast Olympic Sponsorship Sports Tech Women’s Sport Show More Topics >> Sports Australian Rules Basketball Cricket Netball Rugby League Soccer (Football) Show More Sports >> Login Membership Home > Sponsorship > Melbourne Victory Secures Partnership with Local Brand Roasting Warehouse Sponsorship 2 min read Melbourne Victory Secures Partnership with Local Brand Roasting Warehouse Written by MOS Editorial Team Published on 17 April 2026 Melbourne Victory has announced a new partnership with Roasting Warehouse, aligning the club with a local, family-run business that has become a staple of Melbourne’s renowned coffee culture. The collaboration will see the three-generation coffee roaster become an integral part of the club’s daily operations, providing bespoke blends to fuel players and staff. Roasting Warehouse has undergone significant expansion since its inception, evolving from a boutique micro-roastery in North Melbourne into a premier roasting facility in Airport West. The brand’s growth now extends beyond Victoria, with interstate locations in Queensland and Western Australia, alongside an international presence in Athens, Greece. Highlighting the cultural synergy between the two organisations, Melbourne Victory managing director, Caroline Carnegie, said: “We are excited to collaborate with Roasting Warehouse, a community-oriented destination for high-quality coffee, proud of its foundations in Melbourne.” “The two go hand in hand, consistently at the centre of the conversation that stirs Melburnians, which is no different to the conversation sport and Melbourne Victory stir in the State,” Carnegie said. Expressing pride in supporting a franchise that resonates deeply with the local community, head of brand at Roasting Warehouse, Alexander Paraskevopoulos, added: “We’re incredibly proud to partner with Melbourne Victory, a club that represents the heart, passion, and ambition of Melbourne.” “As a Melbourne-founded, family-run business, supporting a team that means so much to the local community feels very natural for us. “We’re excited to fuel the players and staff with coffee crafted right here, and to be part of the everyday moments that drive performance on and off the pitch,” Paraskevopoulos said. Don’t miss out on the latest in sports business – Subscribe today to the free Ministry of Sport newsletter and stay ahead of the game. For even more exclusive insights, event tickets, professional development and networking events, become a MoS Member today! . The National Basketball League (NBL) has announced various partnerships for the Hungry Jack’s... Global food and beverage giant Nestlé has announced a partnership with the National... Global sports fashion retailer JD Sports has announced a agreement with New Zealand... Join the most engaged community in the Sports Business World. Get all the latest news, insights, data, education and event updates. Your MVP in the Business of Sport. We play the game to add value to the Sports Business industry by delivering News, Insights, Education and Events. Join the most engaged community in the sports business world. Want to be part of the team? Subscribe for free to join today! Copyright © 2026 | Ministry of Sport | All Rights Reserved.
Curated by Taleb Kabbara · Source: ministryofsport.com