total views 0 ) { %> , views today Joseph Kosinski directs two Michelob ULTRA Super Bowl teaser - Reel 360 News Emmys BIZ CREATIVE Reel Ad of the Week Advertising Awards Advertising Week AICP HOLIDAY International LIONS National CANNES LION REEL AUSTIN The One Club REEL DENVER REEL BOSTON REEL ATLANTA REEL DETROIT REEL DALLAS REEL KC REEL LA Reel London REEL MIAMI REEL MILWAUKEE REEL MINNEAPOLIS REEL NEW YORK Reel Philly Reel Pittsburgh Reel Portland REEL RICHMOND REEL SAN FRANCISCO Reel Seattle REEL TORONTO REEL VANCOUVER Celeb RIP STYLE FILM Awards Season Cannes COLCOA FRENCH FILM FESTIVAL Fall Movie Preview Indie Film Reel 360 at AFI Reel 360 at Hollyshorts REEL 360 at LALIFF Summer Flicks SXSW Trailers INTERVIEW MOVES Casting News Reel Moves/Atlanta REEL MOVES/BOSTON REEL MOVES/DETROIT Reel Moves/Dallas REEL MOVES/LA Reel Moves/London REEL MOVES/MILWAUKEE REEL MOVES/MINNEAPOLIS REEL MOVES/NEW YORK REEL MOVES/PORTLAND REEL MOVES/SAN FRANCISCO REEL MOVES/TORONTO Music PRODUCTION Post TV Streaming Search for: Search Menu Emmys BIZ CREATIVE Reel Ad of the Week Advertising Awards Advertising Week AICP HOLIDAY International LIONS National CANNES LION REEL AUSTIN The One Club REEL DENVER REEL BOSTON REEL ATLANTA REEL DETROIT REEL DALLAS REEL KC REEL LA Reel London REEL MIAMI REEL MILWAUKEE REEL MINNEAPOLIS REEL NEW YORK Reel Philly Reel Pittsburgh Reel Portland REEL RICHMOND REEL SAN FRANCISCO Reel Seattle REEL TORONTO REEL VANCOUVER Celeb RIP STYLE FILM Awards Season Cannes COLCOA FRENCH FILM FESTIVAL Fall Movie Preview Indie Film Reel 360 at AFI Reel 360 at Hollyshorts REEL 360 at LALIFF Summer Flicks SXSW Trailers INTERVIEW MOVES Casting News Reel Moves/Atlanta REEL MOVES/BOSTON REEL MOVES/DETROIT Reel Moves/Dallas REEL MOVES/LA Reel Moves/London REEL MOVES/MILWAUKEE REEL MOVES/MINNEAPOLIS REEL MOVES/NEW YORK REEL MOVES/PORTLAND REEL MOVES/SAN FRANCISCO REEL MOVES/TORONTO Music PRODUCTION Post TV Streaming Search for: Search Emmys BIZ CREATIVE Reel Ad of the Week Advertising Awards Advertising Week AICP HOLIDAY International LIONS National CANNES LION REEL AUSTIN The One Club REEL DENVER REEL BOSTON REEL ATLANTA REEL DETROIT REEL DALLAS REEL KC REEL LA Reel London REEL MIAMI REEL MILWAUKEE REEL MINNEAPOLIS REEL NEW YORK Reel Philly Reel Pittsburgh Reel Portland REEL RICHMOND REEL SAN FRANCISCO Reel Seattle REEL TORONTO REEL VANCOUVER Celeb RIP STYLE FILM Awards Season Cannes COLCOA FRENCH FILM FESTIVAL Fall Movie Preview Indie Film Reel 360 at AFI Reel 360 at Hollyshorts REEL 360 at LALIFF Summer Flicks SXSW Trailers INTERVIEW MOVES Casting News Reel Moves/Atlanta REEL MOVES/BOSTON REEL MOVES/DETROIT Reel Moves/Dallas REEL MOVES/LA Reel Moves/London REEL MOVES/MILWAUKEE REEL MOVES/MINNEAPOLIS REEL MOVES/NEW YORK REEL MOVES/PORTLAND REEL MOVES/SAN FRANCISCO REEL MOVES/TORONTO Music PRODUCTION Post TV Streaming Search for: Search Menu Emmys BIZ CREATIVE Reel Ad of the Week Advertising Awards Advertising Week AICP HOLIDAY International LIONS National CANNES LION REEL AUSTIN The One Club REEL DENVER REEL BOSTON REEL ATLANTA REEL DETROIT REEL DALLAS REEL KC REEL LA Reel London REEL MIAMI REEL MILWAUKEE REEL MINNEAPOLIS REEL NEW YORK Reel Philly Reel Pittsburgh Reel Portland REEL RICHMOND REEL SAN FRANCISCO Reel Seattle REEL TORONTO REEL VANCOUVER Celeb RIP STYLE FILM Awards Season Cannes COLCOA FRENCH FILM FESTIVAL Fall Movie Preview Indie Film Reel 360 at AFI Reel 360 at Hollyshorts REEL 360 at LALIFF Summer Flicks SXSW Trailers INTERVIEW MOVES Casting News Reel Moves/Atlanta REEL MOVES/BOSTON REEL MOVES/DETROIT Reel Moves/Dallas REEL MOVES/LA Reel Moves/London REEL MOVES/MILWAUKEE REEL MOVES/MINNEAPOLIS REEL MOVES/NEW YORK REEL MOVES/PORTLAND REEL MOVES/SAN FRANCISCO REEL MOVES/TORONTO Music PRODUCTION Post TV Streaming Search for: Search Super Bowl Joseph Kosinski directs two Michelob ULTRA Super Bowl teaser By Reel 360 January 23, 2026 Share this: Share on Facebook (Opens in new window) Facebook Share on LinkedIn (Opens in new window) LinkedIn Share on Mail (Opens in new window) Mail Share on X (Opens in new window) X Share on Bluesky (Opens in new window) Bluesky Michelob ULTRA is setting the stage for its Super Bowl LX presence with a teaser that connects two of the biggest moments in global sports: the Super Bowl and the Olympic Winter Games. The spot, titled The Jump , introduces a cinematic slice of action that follows Greg ( Lewis Pullman ), a novice skier, as he rockets down a snowy slope. Watching from the sidelines are Olympic gold medalist Chloe Kim and Olympian and Stanley Cup champion T.J. Oshie , who look on in disbelief. As Kim quips that “there’s only one man who could’ve taught him that,” the camera teases an unseen fourth character, leaving the audience hanging on the reveal. The film is directed by Joseph Kosinski , whose résumé includes Top Gun: Maverick and the upcoming F1 . The creative was developed by Wieden+Kennedy New York , bringing big-screen spectacle and sports mythology together in a tightly paced teaser. The Jump serves as an entry point into Michelob ULTRA’s broader Super Bowl campaign, which aligns with the brand’s role as the Official Beer Sponsor of Team USA. By pairing football’s biggest night with Olympic ambition, the Anheuser-Busch brand continues to position itself at the intersection of elite competition and everyday athleticism. Michelob ULTRA also dropped a surprise second teaser called “Greg’s Tab.” Here, Pullman ( Thunderbolts* ) hits the slopes in Michelob ULTRA’s upcoming Super Bowl LX commercial. In the teaser, Pullman plays Greg, a novice skier who quickly becomes the group’s unofficial benefactor after his friends order a round of Michelob ULTRAs at a ski chalet. “Who needs a credit card when you’ve got a Greg?” one of them jokes, as Greg realizes he’s on the hook for the tab. The teasers fit within Anheuser-Busch’s wider Super Bowl advertising strategy, which this year includes new work from Budweiser and Bud Light. Together, the brands reinforce the company’s long-standing commitment to the Big Game as a premier marketing platform. For Michelob ULTRA, Super Bowl storytelling has increasingly leaned into sports culture with a sense of humor and spectacle. Last year’s spot, featuring Willem Dafoe and Catherine O’Hara , took a lighter approach with a pickleball-themed showdown. This year’s teaser signals a tonal shift toward cinematic scale, while still celebrating the competitive spirit at the heart of the brand. The full Michelob ULTRA Super Bowl spot is expected to debut during Super Bowl LX on February 8, as part of a campaign that continues to blend high-performance sport, cultural moments, and premium storytelling. For more of Reel 360 News’ Super Bowl coverage, click here . CREDITS: BRAND: Michelob ULTRA AGENCY: Wieden+Kennedy New York PRODUCTION COMPANY: Reset Director: Joseph Kosinski PRODUCTION SERVICES: Open Range POST/VFX: Rare Medium TV, Blacksmith EDIT: Arcade Edit MUSIC/SOUND: Heard City Love at first bite: Sabrina Carpenter teases Pringles Super Bowl LX Michelob ULTRA is setting the stage for its Super Bowl LX presence with a teaser that connects two of the biggest moments in global sports: the Super Bowl and the Olympic Winter Games. The spot, titled The Jump , introduces a cinematic slice of action that follows Greg ( Lewis Pullman ), a novice skier, as he rockets down a snowy slope. Watching from the sidelines are Olympic gold medalist Chloe Kim and Olympian and Stanley Cup champion T.J. Oshie , who look on in disbelief. As Kim quips that “there’s only one man who could’ve taught him that,” the camera teases an unseen fourth character, leaving the audience hanging on the reveal. The film is directed by Joseph Kosinski , whose résumé includes Top Gun: Maverick and the upcoming F1 . The creative was developed by Wieden+Kennedy New York , bringing big-screen spectacle and sports mythology together in a tightly paced teaser. The Jump serves as an entry point into Michelob ULTRA’s broader Super Bowl campaign, which aligns with the brand’s role as the Official Beer Sponsor of Team USA. By pairing football’s biggest night with Olympic ambition, the Anheuser-Busch brand continues to position itself at the intersection of elite competition and everyday athleticism. Michelob ULTRA also dropped a surprise second teaser called “Greg’s Tab.” Here, Pullman ( Thunderbolts* ) hits the slopes in Michelob ULTRA’s upcoming Super Bowl LX commercial. In the teaser, Pullman plays Greg, a novice skier who quickly becomes the group’s unofficial benefactor after his friends order a round of Michelob ULTRAs at a ski chalet. “Who needs a credit card when you’ve got a Greg?” one of them jokes, as Greg realizes he’s on the hook for the tab. The teasers fit within Anheuser-Busch’s wider Super Bowl advertising strategy, which this year includes new work from Budweiser and Bud Light. Together, the brands reinforce the company’s long-standing commitment to the Big Game as a premier marketing platform. For Michelob ULTRA, Super Bowl storytelling has increasingly leaned into sports culture with a sense of humor and spectacle. Last year’s spot, featuring Willem Dafoe and Catherine O’Hara , took a lighter approach with a pickleball-themed showdown. This year’s teaser signals a tonal shift toward cinematic scale, while still celebrating the competitive spirit at the heart of the brand. The full Michelob ULTRA Super Bowl spot is expected to debut during Super Bowl LX on February 8, as part of a campaign that continues to blend high-performance sport, cultural moments, and premium storytelling. For more of Reel 360 News’ Super Bowl coverage, click here . CREDITS: BRAND: Michelob ULTRA AGENCY: Wieden+Kennedy New York PRODUCTION COMPANY: Reset Director: Joseph Kosinski PRODUCTION SERVICES: Open Range POST/VFX: Rare Medium TV, Blacksmith EDIT: Arcade Edit MUSIC/SOUND: Heard City Love at first bite: Sabrina Carpenter teases Pringles Super Bowl LX
Curated by Taleb Kabbara · Source: reel360.com