150 Kit Sales Update

Middlesbrough FC’s limited-edition 150 kit sold out in adult sizes within an hour of pre-orders opening, prompting the club to place a top-up order with official supplier Castore and schedule a second pre-order batch due by the end of November. The club says unprecedented replica-shirt demand this season has nearly doubled previous sales volumes, leading to additional orders for current kits and larger production plans for 2027/28 to better match demand.

Article text

The initial batch of Boro 150 shirts have sold out in adult sizes within an hour of pre-orders being made available. The navy shirt and darker blue shorts hark back to the earliest days in the club’s history, and are being sold as limited edition. An initial order for the limited edition shirts was made with our official kit supplier, Castore, in September 2025, which is standard practice, with 1,876 chosen as a nod to the year of the club’s formation. Following the high demand for the club’s 2026/27 home and away kits, which went on sale in July, we anticipated that the initial run of shirts for our 150 kit would not meet demand. As a result of that, we submitted a top-up order with Castore to arrive at the earliest possible time. These shirts will be available by the end of November. The club appreciates that supporters are keen to secure their shirts as soon as possible, and we will set up a pre-order for the second batch in the coming days. We apologise for any inconvenience and thank fans for their continued support, understanding and patience. Lee Fryett, Middlesbrough FC’s Chief Commercial Officer, said: “Demand for our replica shirts this season has been unprecedented, which is testament to our supporters’ incredible backing. This is greatly appreciated and not taken for granted. “The club’s shirt sales for this season will almost double in volume anything we have previously experienced, and we understand that the demand has outstripped the supply. Top-up orders were also placed as soon as possible for our home and away shirts, which are due in the coming months. “This demand has been recognised in our orders for the 2027/28 season, and I am working closely with our retail team to ensure demand is met in future.” Several children’s sizes continue to be available for pre-order at shop.mfc.co.uk.

Curated by Taleb Kabbara · Source: www.mfc.co.uk

Companies Mentioned

Middlesbrough FC, Castore, shop.mfc.co.uk

Middlesbrough FC: Middlesbrough FC is an English professional football club selling limited edition and regular replica shirts to supporters and managing kit orders and retail pre-orders.

Castore: Castore is the club's official kit supplier and manufacturer responsible for producing the limited edition 150 shirts and fulfilling top-up orders.

shop.mfc.co.uk: Shop.mfc.co.uk is the official Middlesbrough FC online retail store where supporters can pre-order remaining children's shirt sizes.

This article is part of Prism's real-time sports business intelligence radar, which tracks sponsorships, partnerships, media rights, stadium deals, and investments across global sports. View the full intelligence profile for each company to access active analysis modules, deal timelines, and connected company networks.