MSG Family of Companies, PwC Launch Multi-Year Marketing Partnership Home » MSG Family of Companies, PwC Launch Multi-Year Marketing Partnership By Olivia Perreault 8 months ago Madison Square Garden in New York City The MSG Family of Companies has announced a new multi-year marketing partnership with PwC US, naming the professional services firm the Official Business Consulting Partner of Madison Square Garden, the New York Knicks, and the New York Rangers. The agreement brings together Madison Square Garden Sports Corp., Madison Square Garden Entertainment Corp., and Sphere Entertainment Corp. under a wide-ranging collaboration that will see PwC integrated across some of the most prominent sports and entertainment platforms in the United States. As part of the partnership, PwC branding and activations will appear across marquee MSG assets, including Madison Square Garden during Knicks and Rangers games via GardenVision, on MSG Networks, and at Sphere in Las Vegas through activations on the venue’s massive Exosphere. PwC will also be featured in select digital, broadcast, and social media content tied to MSG Entertainment, MSG Sports, and Sphere Entertainment properties. Beginning in 2026, PwC will expand its role into community engagement, becoming the presenting partner of the New York Knicks’ “Season of Giving” program. The annual initiative includes a series of charitable events and outreach efforts during the holiday season, aimed at supporting local communities and spreading goodwill throughout New York. Advertisement MSG Entertainment Executive Vice President of Global Sports and Entertainment Partnerships Doug Jossem said the collaboration reflects shared priorities between the two organizations. “PwC and the MSG Family of Companies share a commitment to delivering best-in-class experiences,” Jossem said in a statement. “Through our multifaceted partnership, we look forward to collaborating with PwC not only on activations that reach fans in our venues, but also on initiatives that more broadly benefit people in our community, including the yearly Knicks ‘Season of Giving’ campaign.” PwC Chief Marketing and Communications Officer Kristin McHugh described the partnership as an expansion of an existing business relationship between the two organizations. “Our new partnership builds upon a long-standing business relationship with the MSG Family of Companies—one rooted in trust, collaboration and shared ambition,” McHugh said. “We’re thrilled to expand that relationship in a way that elevates the fan experience and supports organizations that are foundational to New York and to sports culture more broadly.” Advertisement In addition to in-venue and broadcast integrations, PwC will extend its presence throughout high-traffic areas surrounding Madison Square Garden and Moynihan Train Hall, placing the brand in front of millions of New Yorkers and visitors annually. The partnership underscores the continued demand for high-profile corporate sponsorships across major sports franchises and entertainment venues, as brands look to align with live experiences that deliver broad reach, cultural relevance, and community impact.
Curated by Taleb Kabbara · Source: www.ticketnews.com