Marketing News Muthoot Fincorp bags BCCI title sponsorship rights till 2028 The deal covers around 35 home internationals: 10 Tests, 12 ODIs and 13 T20Is and begins with India’s three-match ODI series against the West Indies. afaqs! news bureau 25 Sep 2026 13:25 IST Follow Us New Update Muthoot Fincorp has secured the title sponsorship rights for Indian cricket for the next two years, according to a report by Times of India. The agreement is expected to cover around 35 home internationals, comprising 10 Tests, 12 ODIs and 13 T20Is during the two-year period. The deal will begin with the three-match ODI series against the West Indies. The Kochi-based Muthoot group will hold the title sponsorship rights for all international and domestic matches played in India until March 31, 2028. India’s bilateral cricket sponsorship line-up also includes Campa, SBI Life and ChatGPT. The development comes ahead of India’s upcoming home season, with the West Indies, Sri Lanka and Zimbabwe among the teams scheduled to tour India. The BCCI’s new commercial cycle runs through March 2028 and covers India’s home bilateral commitments. BCCI Muthoot Fincorp afaqs! CaseStudies : From early roots to everyday relevance. Explore the brand journeys. Read More Subscribe to our Newsletter! Be the first to get exclusive offers and the latest news Subscribe Now Related Articles Read the Next Article
Curated by Taleb Kabbara · Source: www.afaqs.com