ADVERTISEMENT NAB 2026: Calrec and Grass Valley announce partnership to integrate ImPulseV with AMPP platform Posted on: April 19, 2026 • 3 minute read Calrec (Booth C6907) and Grass Valley (Booth C2408) announced a long-term broadcast audio technology partnership at NAB Show 2026, centred on integrating Calrec’s ImPulseV virtual DSP software with Grass Valley’s AMPP cloud-native live production platform. The companies stated that the integration is intended to provide a unified environment for managing live broadcasts, combining audio and video workflows within a software-defined production framework. ImPulseV will be integrated into the AMPP ecosystem, initially through AMPP Control, with plans to develop a fully native ImPulseV application running on AMPP. The collaboration is designed to extend AMPP’s audio capabilities alongside its existing video production functionality, supporting high-end live production workflows within a single platform. The companies outlined that the approach aligns with wider industry developments in software-defined production, open standards and multi-vendor integration. Sid Stanley, managing director at Calrec said, “We are delighted to be partnering with Grass Valley, an organisation that shares our belief that innovation, people, and technology define the future of our industry. In today’s fast-moving production landscape, strong solutions and trusted collaborations are more critical than ever. “Our virtual ImPulseV technology, combined with the Grass Valley’s AMPP Ecosystem, creates a powerful proposition, uniting best-in-class solutions to give broadcasters the freedom to build, scale, and adapt without compromise. This marks the next evolution of Calrec’s strategy, empowering our customers with true choice, flexibility, and control in a software-defined world.” Sid continues: “As our industry transforms, the need for agile, scalable, future-ready solutions has never been greater. Together, Calrec and Grass Valley are setting a new standard, combining cloud, virtualisation, and multi-vendor integration into one seamless ecosystem for next generation production. “The introduction of ImPulseV into this ecosystem is a key milestone, enabling customers to deploy everything from micro-control rooms to global production environments with speed and precision – shaping infrastructure around their needs, not the other way around. “This is not just an important announcement for today, but a meaningful step towards the future. Both Grass Valley and Calrec are deeply committed to continuous innovation and investment – because in a world moving this fast, standing still is not an option.” Adam Marshall, chief product officer at Grass Valley, said, “With the integration of Calrec’s ImPulseV into AMPP, we are extending the power of software-defined production with tier-one audio workflows. Media organizations can now deploy premium audio capabilities in a fully software-defined environment while maintaining the quality, responsiveness, and familiar operator control expected for high-value live production. Whether on-prem, in the cloud, or across hybrid environments, it all operates within a single, unified platform.” The integration is designed to address the challenges associated with virtualising audio workflows while maintaining quality, latency and operator control. The combined approach includes shared orchestration and control, scalable infrastructure, support for cloud and on-premise deployment, and resource allocation aligned to live production requirements. “We are giving broadcasters maximum flexibility in how and where they deploy their audio production; without forcing them to choose between functionality, quality and control,” added Stanley. ImPulseV supports deployment across commercial off-the-shelf hardware, public and private cloud environments, existing processing hardware and distributed resources. It forms part of Calrec’s ecosystem, powered by True Control 2.0, which enables management of multiple Calrec consoles or processing cores within a single control environment. Through integration with AMPP, the platform is intended to support flexible management of production resources across local, cloud and remote environments. Both ImPulseV and AMPP operate on OpEx-based deployment models, enabling scalable resource allocation for live production workflows. Sharing Upcoming Events Top Stories Live From NAB 2026: Appear's Ed McGivern on Fox Sports Deal, New XM Platform, and VX Software Debut By: Jason Dachman, Editorial Director, U.S. Posted on: April 21, 2026 Live From NAB 2026: T-Mobile for Business’ Jason Schnellbacher on Enhancing 5G for Sports Fans, Broadcasters By: Jason Dachman, Editorial Director, U.S. Posted on: April 20, 2026 Live From NAB 2026: AWS's Jason Dvorkin, Regina Rossi on Driving Innovation With Al-Based Workflows By: Jason Dachman, Editorial Director, U.S. Posted on: April 20, 2026 Live From NAB 2026: BitFire's Colin Bonzey on Growing Spark Platform for Live Cloud-Based Productions By: Jason Dachman, Editorial Director, U.S. Posted on: April 20, 2026 Live From NAB 2026: EVS's Oscar Teran on the Debut of T-Motion, Impact of Al on New LSM-VIA Zoom By: Kristian Hernández, Senior Editor Posted on: April 20, 2026 Live From NAB 2026: Calrec's Sid Stanley, Henry Goodman Mark Argo M's US Debut, Discuss Expansion of Virtualized Audio Workflows By: Brandon Costa, Director of Digital Posted on: April 20, 2026 Live From NAB 2026: LiveU's Phillip Broaddus on LU900Q Launch, Nexus Cloud Platform, and REMI Growth By: Jason Dachman, Editorial Director, U.S. Posted on: April 20, 2026 Live From NAB 2026: Imagine Comms' Jimbo Haneklau Talks Prismon, Hybrid IP/SDI Workflows, and Cloud Playout By: Jason Dachman, Editorial Director, U.S. Posted on: April 20, 2026 SportsTechBuzz at NAB 2026, Day 2: Live Reports From the Show Floor in Vegas Posted on: April 20, 2026 Live From NAB 2026: Rock-It Sports’ John Walberg on Powering Logistics, Shipping for the 2026 FIFA Men’s World Cup By: Kristian Hernández, Senior Editor Posted on: April 20, 2026 Live From NAB 2026: Fujinon's Stosh Durbacz on Expanding the 4K Broadcast Lens Lineup With New Portable Zooms, 94x Box Lens By: Brandon Costa, Director of Digital Posted on: April 19, 2026 Live From NAB 2026: Canon's Jamon Lomax, Josh Stoner, and Paul McAniff Break Down 40-1200mm Cine-Servo Lens, Firmware Upgrades Fit For Live Sports By: Brandon Costa, Director of Digital Posted on: April 19, 2026 Read more Latest Headlines posts ADVERTISEMENT
Curated by Taleb Kabbara · Source: www.sportsvideo.org