ADVERTISEMENT NAB 2026: Encompass Digital Media and Oracle Cloud Infrastructure expand partnership for cloud-native broadcast operations Posted on: April 19, 2026 • 2 minute read Encompass Digital Media announced an expanded partnership with Oracle Cloud Infrastructure (OCI) focused on delivering cloud-native broadcast solutions for media organisations. The collaboration combines Encompass Digital Media’s Altitude Cloud platform and Master Control in the Cloud SaaS offering with OCI’s cloud infrastructure, with the aim of supporting production, playout and distribution workflows for broadcasters, sports leagues and streaming platforms. “At Encompass, our focus is helping customers transition critical broadcast operations to the cloud without compromising reliability, performance, or operational control,” said Eunice Park, CRO of Encompass Digital Media. “By running our Master Control in the Cloud and Altitude Cloud services on Oracle Cloud Infrastructure, we’re able to deliver a truly broadcast-grade, scalable solution that supports live, linear, and streaming workflows at global scale.” Altitude Cloud supports playout, master control, distribution, VOD processing, archive and disaster recovery services. The platform is designed for live and file-based workloads, with support for geo-redundant deployment and dynamic scaling across linear, FAST, OTT and global distribution environments. Master Control in the Cloud, developed in collaboration with Techex and running on OCI, provides a SaaS-based master control solution designed to transition traditional broadcast operations to a cloud-based model. “Media organizations require cloud infrastructure that delivers consistent performance, predictable costs, and the flexibility to support live and high-volume video workflows,” said Kip Schauer, Media Partnerships, Oracle Cloud Infrastructure. “OCI is purpose-built for these demands, and our collaboration with Encompass Digital Media demonstrates how media companies can modernize broadcast and streaming operations while maintaining the performance required for mission-critical workloads.” The partnership is intended to support deployment of cloud-native playout, distribution and master control workflows at scale while maintaining operational performance for live and linear services. Sharing Upcoming Events Top Stories Live From NAB 2026: Ross Video's David Ross on Adding a Row to the Carbonite Switcher, Projection Mapping, New Deployments of Spidercam, and Much More By: Brandon Costa, Director of Digital Posted on: April 19, 2026 Live From NAB 2026: Aggreko's Joe Scionti on Powering the Super Bowl, PGA Championship, and the Road to the FIFA World Cup By: Kristian Hernández, Senior Editor Posted on: April 19, 2026 Live From NAB 2026: Program Productions' Jess Kowatch on What's New with ProCrewz and the Impact of AI on Crewing By: Brandon Costa, Director of Digital Posted on: April 19, 2026 Live From NAB 2026: Oracle's Kip Schauer on Why OCI Is Doubling Down on Media, Sports, and Broadcast By: Jason Dachman, Editorial Director, U.S. Posted on: April 18, 2026 Live From NAB 2026: Grass Valley CEO Jon Wilson on AMPP's Explosive Growth, Hybrid Workflows, and What's New at the Show By: Jason Dachman, Editorial Director, U.S. Posted on: April 18, 2026 NAB Show 2026 Is Here! Follow All of our Live Coverage! By: Brandon Costa, Director of Digital Posted on: April 18, 2026 Ratings Roundup: CBS Tees Up Best Masters Since 2015; NBA Sees Big Regular Season Increases By: Jason Dachman, Editorial Director, U.S. Posted on: April 17, 2026 SVG GameDay, Ep. 11: Philadelphia Phillies' Arianna Krizek – Baseball at the Bank By: Kristian Hernández, Senior Editor Posted on: April 17, 2026 SVG Marks 20th Anniversary with Plan to Set Course for the Future Posted on: April 17, 2026 Stanley Cup Playoffs 2026 ESPN Readies REMI/REMCO Blend, Expanded Camera Arsenal, HDR Finish for Stanley Cup Run By: Brandon Costa, Director of Digital Posted on: April 17, 2026 NAB 2026 Preview, North Hall: Everything You Need To Know Heading Into the Show Posted on: April 17, 2026 Cisco, NVIDIA Push Toward AI-Driven Media Fabrics as Next Evolution of Broadcast Infrastructure By: Brandon Costa, Director of Digital Posted on: April 17, 2026 Read more Latest Headlines posts ADVERTISEMENT
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