NASCAR’s Xfinity series will have a new title sponsor beginning in 2026 as O’Reilly Auto Parts replaces the current sponsor. The change involves O’Reilly stepping into a high-visibility marketing role in stock-car racing, reflecting a strategic investment to boost the brand’s exposure to NASCAR’s audience and commercial partners.
Instagram Facebook Youtube Tiktok Discord $ 0.00 0 Cart Race Dashboard NASCAR Cup Series O’Reilly Auto Parts Series Craftsman Truck Series Shop Schedules Latest Features Complete Collections Cool Stuff for Race Fans Fan Chatter Groovy Gauge Guides and Explainers NASCAR Video Games RV and Camping Silly Season 365 Creators Podcasts Moonshine & Motorsports NASCAR Weekly Podcast Next Gen Creators Sour Power Hour The Legend of Groovy Hollow Audiobook The Scene Vault Zoom Lens Videos 124MailDay DJ Yee-J Elly Productions Out of the Groove The Daily Downforce The Iceberg Special Projects 50 States of Short Tracks 75 Years of Racing Ghost and OOTG Groovy Hollow History of NASCAR Gaming Moonshine and Motorsports Podcast Party Bus Victory Junction Login Careers Contact Instagram Facebook Youtube Tiktok Discord Shopping-cart Search Race Dashboard NASCAR Cup Series O’Reilly Auto Parts Series Craftsman Truck Series Shop Schedules Latest Features Complete Collections Cool Stuff for Race Fans Fan Chatter Groovy Gauge Guides and Explainers NASCAR Video Games RV and Camping Silly Season 365 Creators Podcasts Moonshine & Motorsports NASCAR Weekly Podcast Next Gen Creators Sour Power Hour The Legend of Groovy Hollow Audiobook The Scene Vault Zoom Lens Videos 124MailDay DJ Yee-J Elly Productions Out of the Groove The Daily Downforce The Iceberg Special Projects 50 States of Short Tracks 75 Years of Racing Ghost and OOTG Groovy Hollow History of NASCAR Gaming Moonshine and Motorsports Podcast Party Bus Victory Junction Login Careers Contact The Complete 2027 NASCAR O’Reilly Auto Parts Series Driver Roster (So Far) August 31, 2026 5:53 pm Learn More , NASCAR Lists , Silly Season 365 Kauy Ostlien Photo by Chris Graythen/Getty Images About the Author Kauy Ostlien View Stories Join the Conversation Instagram Facebook Youtube Tiktok Discord What’s Happening? Throughout the 2026 season, NASCAR teams will announce plans for the upcoming season. This article outlines the current, known 2027 NASCAR O’Reilly Auto Parts Series roster, including key details about promotions, demotions, and signings. Sammy Smith | 2027 No. TBA | 2027 Team: TBA | 2026 No. 8 | 2026 Team: JR Motorsports Carson Kvapil | 2027 No. 8 | 2027 Team: JR Motorsports | 2026 No. 1/9/91 | 2026 Team: JR Motorsports/DGM Racing Peterson Racing Group This article will be updated throughout the 2026 season and off-season, should any roster or driver changes/signings happen. Instagram Facebook Youtube Tiktok Discord Stay Up To Speed Join in the conversations in our community to stay in the loop on everything racing Instagram Facebook Youtube Tiktok Discord All rights reserved | © A.E. Engine Terms of Use Agreement | Privacy Policy Sorry, this product is unavailable. Please choose a different combination.
Curated by Taleb Kabbara · Source: dailydownforce.com
NASCAR, Xfinity, O’Reilly Auto Parts, RTR Sports Marketing
NASCAR: NASCAR is the sanctioning body that oversees the Xfinity Series and is the racing organization whose Xfinity Series will have a new title sponsor starting in 2026.
Xfinity: Xfinity is the current title sponsor of NASCAR's Xfinity Series that is being replaced as the series' title sponsor starting in 2026.
O’Reilly Auto Parts: O’Reilly Auto Parts is the automotive parts retailer that will take over as the title sponsor of NASCAR's Xfinity Series beginning in 2026.
RTR Sports Marketing: RTR Sports Marketing is the sports marketing firm credited headline and byline likely as the reporter or publisher covering the Xfinity Series title sponsorship change.
This article is part of Prism's real-time sports business intelligence radar, which tracks sponsorships, partnerships, media rights, stadium deals, and investments across global sports. View the full intelligence profile for each company to access active analysis modules, deal timelines, and connected company networks.