NASCAR began its partnership with USA Sports by staging a sold-out race weekend at Iowa Speedway, marking the start of the new broadcast era. The event involved NASCAR, USA Sports and fans at Iowa Speedway, demonstrating immediate commercial demand and a strong launch for the media-rights collaboration.
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NASCAR, Iowa Speedway
NASCAR: NASCAR is the sanctioning body that is starting the USA Sports era with a race weekend at Iowa Speedway.
Iowa Speedway: Iowa Speedway is the racetrack hosting the sold-out NASCAR race weekend that marks the start of the USA Sports era.
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