Kelsey Kjeldsen, the Senior Director and Video Ads Platform Lead for the NBA, is instrumental in advancing the league's digital advertising strategies, particularly through innovative technologies like server-side and dynamic ad insertion. Since joining the NBA in 2022, she has focused on enhancing the fan experience during live broadcasts and on-demand content while ensuring effective monetization across various digital platforms. Her leadership in this rapidly evolving sector highlights the increasing importance of technology in sports media and advertising.
NBA, beIN Sports
Revenue Flywheel, Media Rights Analyzer, Content Studio
NBA: The NBA is a professional basketball league that Kelsey Kjeldsen leads in developing its video-ads platform and digital advertising ecosystem.
beIN Sports: beIN Sports is a global sports network where Kelsey Kjeldsen previously worked as a product manager focusing on OTT streaming.
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