Nestlé has teamed up with the NBA for a new marketing partnership that spans 21 markets across four continents. Beginning next year, Milo, Nescau and Nesquik will be Official Partners of the NBA, representing Nestlé’s largest international brand collaboration to date. The marketing partnership will include in-market fan experiences, including on-pack promotions featuring NBA branding, opportunities for consumers to win NBA tickets and merchandise. Nestlé is going big with this sports marketing partnership, which will put three key brands in front of basketball fans. As part of the partnership, the CPG giant will sponsor activations across select NBA youth basketball development programs and platforms, including Jr. NBA/Jr. WNBA, NBA Basketball School, Jr. NBA/Jr. WNBA Coaches Academies, Her Time To Play and NBA 3X. “For decades, our brands have believed in the power of sport to bring out the best in people,” said Liberato Milo, senior vice president, head of confectionery & snacking strategic business unit at Nestlé , in a statement. “From Milo and Nescau sports programmes to Nesquik athlete partnerships and initiatives, we have seen how sport can energize people, build confidence and create healthy habits. Together with the NBA, we will use the power of basketball to connect with consumers at scale, create locally relevant experiences and inspire more young people and families to get active and enjoy the game.”
Curated by Taleb Kabbara · Source: brand-innovators.com