Netflix content chief Bela Bajaria says the streamer’s approach to live sports centers on acquiring rights to games and tournaments that can be marketed and produced as “events,” making a clear definition of what qualifies as an event critical to its strategy. Her remarks signal Netflix is selectively targeting sports properties it can turn into appointment viewing, reflecting the company’s measured, event-driven play as it expands further into live sports.
Digital Programming Netflix Content Chief Bela Bajaria Defines Event Strategy As Streamer Eyes More Live Sports Sep 17, 2026 | Alex Sherman Facebook Tweet Save this article for later! Login or create a Free Member Profile to bookmark it. Netflix’s live sports strategy is predicated on finding games and tournaments it believes can be turned into events. That makes defining “event” paramount to the company’s success. This article was originally posted on cnbc.com Continue reading
Curated by Taleb Kabbara · Source: tvnewscheck.com
Netflix, Alex Sherman
Netflix: Netflix is a streaming platform that is building a live sports strategy focused on finding games and tournaments it believes can be turned into events.
Alex Sherman: Alex Sherman is the journalist credited with writing the article on Netflix's live sports strategy.
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