'); }); AU / NZ America Europe/UK Membership Login News Events Women in Sport Summit 2026 Women in Sport Performance Form 2026 Playa Power Program Women in Sport Futures Day 2026 Networking View All Education Playa Power Data GlS QUT View All Membership News Australia / New Zealand Events Conferences Awards Networking View All Education Playa Power Data GlS QUT View All Membership Topics Brands Media & Broadcast Olympic Sponsorship Sports Tech Women’s Sport Show More Topics >> Sports Australian Rules Basketball Cricket Netball Rugby League Soccer (Football) Show More Sports >> Login Membership Home > Sponsorship > Newcastle United Secures Landmark Global Partnership with Coca-Cola Sponsorship 2 min read Newcastle United Secures Landmark Global Partnership with Coca-Cola Written by MOS Editorial Team Published on 25 September 2026 Newcastle United has announced a multi-year commercial agreement, welcoming Coca-Cola as the club’s official soft drinks partner alongside naming rights for the popular St. James’ STACK fanzone. The multi-year partnership combines traditional beverage category rights with high-impact physical activations at the club’s premier entertainment hub adjacent to St. James’ Park. Under the arrangement, Coca-Cola will act as the presenting partner of St. James’ STACK, supercharging the matchday atmosphere through live music performances, interactive fan zones, game-day giveaways, and exclusive VIP hospitality experiences. Commenting on the partnership, Newcastle United’s chief revenue officer, Dave O’Connor, said: “Coca-Cola has a long and rich history in sport, holding relationships with some of the biggest names in world football. We’re delighted to welcome such an esteemed partner to Newcastle United.” “Together, we’ll celebrate the things that make Newcastle such a proud and distinctive city: football, character, music, culture and, above all, the sense of celebration that brings people and communities together. “From elevating the matchday experience at St. James’ STACK to connecting with new audiences around the world, we’re excited about what we can create together,” he said. Echoing these sentiments, general manager at Coca-Cola Great Britain and Ireland, Dusan Stojankic, added: “Newcastle United is a club that represents far more than football.” “From the incredible atmosphere at St. James’ Park to the deep connection between the club, the city and its supporters, there is something truly distinctive about it. “Through this partnership, we look forward to creating unforgettable moments for fans and becoming part of the celebrations, traditions and experiences that bring the Newcastle United community together,” he said. Don’t miss out on the latest in sports business – Subscribe today to the free Ministry of Sport newsletter and stay ahead of the game. For even more exclusive insights, event tickets, professional development and networking events, become a MoS Member today! . Lacrosse Australia has announced a partnership with sports medicine and equipment supplier Victor... Queensland Cricket has officially announced a two-year partnership with sporting equipment provider... The Hungry Jack’s National Basketball League (NBL) has officially announced a partnership with... Join the most engaged community in the Sports Business World. Get all the latest news, insights, data, education and event updates. Your MVP in the Business of Sport. We play the game to add value to the Sports Business industry by delivering News, Insights, Education and Events. Join the most engaged community in the sports business world. Want to be part of the team? Subscribe for free to join today! Copyright © 2026 | Ministry of Sport | All Rights Reserved.
Curated by Taleb Kabbara · Source: ministryofsport.com