'); }); AU / NZ America Europe/UK Membership Login News Events Women in Sport Summit 2026 Women in Sport Futures Day 2026 Unmissable Sports Forum Unmissable Sports Lunch Networking View All Education Playa Power Data GlS QUT View All Membership News Australia / New Zealand Events Conferences Awards Networking View All Education Playa Power Data GlS QUT View All Membership Topics Brands Media & Broadcast Olympic Sponsorship Sports Tech Women’s Sport Show More Topics >> Sports Australian Rules Basketball Cricket Netball Rugby League Soccer (Football) Show More Sports >> Login Membership Home > Sponsorship > Parramatta Eels Secure Peoplecare as Official Health Insurance Partner for NRLW and Female Pathways Sponsorship 2 min read Parramatta Eels Secure Peoplecare as Official Health Insurance Partner for NRLW and Female Pathways Written by MOS Editorial Team Published on 12 June 2026 The Parramatta Eels have secured a commercial partnership with national member-owned health fund Peoplecare , naming the company as the Official Health Insurance Partner of the Parramatta Eels National Rugby League Women’s premiership team and the club’s comprehensive female pathways programs. The partnership is designed to underwrite the administrative and operational resources required to eliminate traditional participation barriers for women and girls entering rugby league. By anchoring the partnership from elite first-grade NRLW tiers down to grassroots regional pathways, the commercial injection will support the club’s athlete retention programs, high-performance coaching setups, and talent identification networks. Emphasising that the health fund’s corporate values seamlessly match the club’s long-term commercial blueprint for the women’s game, Parramatta Eels CEO, Jim Sarantinos, said: “We are proud to partner with Peop lecare, their genuine commitment to improving health and wellbeing.” “Combined with their focus on community impact and inclusion, strongly aligns with our visi on for the future of women’s rugby league,” Sarantinos said . Peoplecare CEO, Louise Leaver, noted that the sponsorship reflects an intentional decision to back elite female pathways amid the rapid economic rise of women’s sports across the national landscape. “The NRLW Parramatta Eels embody the resilience, leadership and community spirit we value so deeply.” “This partnership allows us to actively support the continued rise of women’s sport. We are proud to stand alongside a team that inspires the next generation,” Leaver stated. The financial terms and precise multi-year duration of the newly signed contract remain under corporate confidentiality, though the agreement establishes immediate branding rights across the club’s high-performance female programs. In addition to the partnership, the collaborative program framework includes a series of mutual corporate social responsibility objectives focusing on lifestyle management, mental health awareness, and respect initiatives. The partnership establishes specialised professional development tracks for female athletes transitioning away from competition, focusing heavily on leadership training, commercial confidence, and vocational community connection. Don’t miss out on the latest in sports business – Subscribe today to the free Ministry of Sport newsletter and stay ahead of the game. For even more exclusive insights, event tickets, professional development and networking events, become a MoS Member today! . Melbourne Victory has secured a four-year technical kit and apparel partnership with prominent... The Fremantle Football Club has announced that the iconic West Australian smallgoods business... The Brisbane Bullets have announced a major partnership with homegrown activewear brand LSKD,... Join the most engaged community in the Sports Business World. Get all the latest news, insights, data, education and event updates. Your MVP in the Business of Sport. We play the game to add value to the Sports Business industry by delivering News, Insights, Education and Events. Join the most engaged community in the sports business world. Want to be part of the team? Subscribe for free to join today! Copyright © 2026 | Ministry of Sport | All Rights Reserved.
Curated by Taleb Kabbara · Source: ministryofsport.com