The PGA of America has appointed Marissa Bataille Daly as Chief Marketing Officer, effective October 5, reporting to CEO Terry Clark and based in Frisco. Daly, who joins from the Los Angeles Rams where she was Senior Vice President, Studios & Marketing, brings nearly 20 years of experience in sports brand building, live-event and digital audience engagement, and will lead efforts to amplify member stories and grow golf’s reach.
Home About AGIF About AGIF AGIF Management Team Board of Directors & Members AGIF Strategic Plan Code of Ethics AGIF Sitemap Membership AGIF Membership Benefits Become a Member AGIF Members List Asian Tour / International Series Tickets AGIF Members Executive Members Full Business Members Associate Business Members Facility Members Individual Members News Jobs Position Vacant Post a Job Education Certificate in Greenkeeping Club & Turf Management Seminars Certified Club Manager (CCM) AGIF Webinars AGIF Sustainability Education Partners Conference AGIF Conferences Global Conferences Contact Us Media Executive Joins PGA of America Published on October 2, 2026 Marissa Bataille Daly . Frisco, Texas, United States: The PGA of America has named Marissa Bataille Daly as Chief Marketing Officer. Daly brings nearly two decades of experience building sports brands, engaging audiences and creating memorable experiences for audiences across live events, digital platforms and original content. Daly joins the PGA of America from the Los Angeles Rams, where she most recently served as Senior Vice President, Studios & Marketing. She will be based in Frisco and will report to PGA of America Chief Executive Officer Terry Clark , beginning on October 5. Clark said: “Marissa knows how to turn a strong sports brand into an experience that connects with people. She has led talented teams, created memorable game days and found new ways to engage audiences before, during and after major events. “We are excited to welcome her to the PGA of America and to see her bring that experience to telling our Members’ stories, reaching more golfers and audiences, and making our championships even more compelling.” As Chief Marketing Officer, Daly will lead the PGA of America’s brand, marketing, social and content functions. She will work across the Association to elevate PGA of America Golf Professionals, strengthen the PGA of America brand, expand audience engagement and enhance how audiences experience its championships Daly said: “I’m thrilled to join the team at the PGA of America and support the more than 30,000 PGA of America Golf Professionals who bring the game to life every day. “Our Members welcome people to golf, help them improve and give them reasons to keep playing. They lead facilities, strengthen communities and drive the game’s continued growth. “Our championships showcase the best of golf and help fuel our mission to support our Members. I’m excited to get to know them, share their stories and create new ways to connect golfers and audiences with our Members, the game and our championships.” At the Los Angeles Rams, Daly built and led a 50-person organisation spanning creative, production, digital marketing, game presentation, and social and influencer strategy. She oversaw the complete audience experience across digital, social, broadcast and live-event channels, including the production and presentation that brought the Rams brand to life inside the stadium on game day. Daly also led marketing and brand execution surrounding six Rams play-off campaigns, including two Super Bowl runs, and executive produced original content ranging from documentary series to short-form and branded programming. Her work paired creative story-telling and audience insights with integrated programmes supporting major commercial partnerships. Before joining the Rams, Daly spent several years at Yahoo Sports, where she held progressively senior positions in product and sports marketing. Her work included major NFL and global sports initiatives, audience-growth programmes, partnerships and new product launches. Earlier in her career, Daly worked with the Los Angeles Sports & Entertainment Commission and Mandalay Entertainment after beginning her career at Goldman Sachs. She earned an MBA from the UCLA Anderson School of Management and a bachelor’s degree in finance and international business from Villanova University. *The PGA of America is a member of the Asian Golf Industry Federation.
Curated by Taleb Kabbara · Source: agif.asia
PGA of America, Los Angeles Rams, Los Angeles Sports & Entertainment Commission, Mandalay Entertainment, Goldman Sachs, UCLA Anderson School of Management, Villanova University, Asian Golf Industry Federation
PGA of America: The PGA of America is the national organization representing PGA Professionals and is the employer that named Marissa Bataille Daly as Chief Marketing Officer and a member of the Asian Golf Industry Federation.
Los Angeles Rams: The Los Angeles Rams are an NFL franchise where Marissa Bataille Daly previously served as Senior Vice President, Studios & Marketing and led a 50-person organisation covering creative, production, digital marketing, game presentation, and social and influencer strategy.
Los Angeles Sports & Entertainment Commission: The Los Angeles Sports & Entertainment Commission is an organization Daly worked with earlier in her career, contributing to her background in sports and entertainment marketing.
Mandalay Entertainment: Mandalay Entertainment is a media and entertainment company where Marissa Bataille Daly held a role earlier in her career.
Goldman Sachs: Goldman Sachs is a global investment banking, securities and investment management firm where Marissa Bataille Daly began her career.
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