'); }); AU / NZ America Europe/UK Membership Login News Events Women in Sport Summit 2026 Women in Sport Performance Form 2026 Playa Power Program Women in Sport Futures Day 2026 Networking View All Education Playa Power Data GlS QUT View All Membership News Australia / New Zealand Events Conferences Awards Networking View All Education Playa Power Data GlS QUT View All Membership Topics Brands Media & Broadcast Olympic Sponsorship Sports Tech Women’s Sport Show More Topics >> Sports Australian Rules Basketball Cricket Netball Rugby League Soccer (Football) Show More Sports >> Login Membership Home > Sponsorship > Port Adelaide Signs Health Partners as Official Health Insurance Partner Sponsorship 2 min read Port Adelaide Signs Health Partners as Official Health Insurance Partner Written by MOS Editorial Team Published on 31 March 2026 The Port Adelaide Football Club has announced a significant multi-year partnership with Health Partners, naming the award-winning South Australian firm as its Official Health Insurance Partner. The agreement spans both the club’s AFL and AFLW programs, aligning one of the state’s most storied sporting institutions with a health insurer that has operated in South Australia for over 85 years. The partnership focuses on a “members-first” commercial strategy, providing tangible value to the Port Adelaide faithful. As a core benefit of the deal, club members will receive a 10 per cent discount on all merchandise at the Port Store located at the recently redeveloped Alberton Oval. Noting how the partnership was an “organic fit” given the shared focus on community health, head of marketing at Health Partners, Wade Stokes, said: “Footy is part of our DNA here in SA.” “We’re looking forward to working with Port Adelaide to promote a better state of health and wellbeing for all South Australians—whether that’s on the field, in the stands, or out in the community,” Stokes said. Highlighting the cultural synergy between the two organisations, Port Adelaide CEO, Matthew Richardson, added: “Health Partners is a great South Australian brand that truly values its members, and that alignment provides a strong foundation for this partnership,” Richardson said. “This brings together two proud South Australian organisations with a shared commitment to promoting our state.” For Health Partners, the collaboration serves as a high-visibility platform to reinforce its local heritage. The brand will be integrated into Port Adelaide’s match-day experience at Adelaide Oval and across the club’s expansive digital network. Don’t miss out on the latest in sports business – Subscribe today to the free Ministry of Sport newsletter and stay ahead of the game. For even more exclusive insights, event tickets, professional development and networking events, become a MoS Member today! . The National Basketball League (NBL) has announced various partnerships for the Hungry Jack’s... Global food and beverage giant Nestlé has announced a partnership with the National... Global sports fashion retailer JD Sports has announced a agreement with New Zealand... Join the most engaged community in the Sports Business World. Get all the latest news, insights, data, education and event updates. Your MVP in the Business of Sport. We play the game to add value to the Sports Business industry by delivering News, Insights, Education and Events. Join the most engaged community in the sports business world. Want to be part of the team? Subscribe for free to join today! Copyright © 2026 | Ministry of Sport | All Rights Reserved.
Curated by Taleb Kabbara · Source: ministryofsport.com