ADVERTISEMENT WNBA Playoffs 2026 Prime Video Scales Up for First WNBA Postseason, Adding Cameras, Analysts, Coach Mics, and NBA Mobile Units By: Jason Dachman, Editorial Director, U.S. • Posted on: September 25, 2026 • 5 minute read ADVERTISEMENT Prime Video will use GCV’s Bird and Magic mobile units for its inaugural WNBA Postseason productions Prime Video heads into its first-ever WNBA postseason productions this weekend with a full slate of behind-the-scenes enhancements. In addition to utilizing Game Creek Video’s newly launched Bird and Magic mobile units — typically home to the streamer’s NBA productions — Prime will have a larger crew, more cameras, an additional analyst at the announce table, and a variety of new features and vignettes from the production team. “In the playoffs, every play matters — you can’t miss a moment of high-stakes action or a replay,” says Bettina Shore, producer, Prime Video Sports . “We’ll be even more locked in to deliver for our customers. We’re excited to cover the first round, where so many of the league’s top stars and compelling storylines from the regular season converge.” It all starts Sunday with Washington at Atlanta at 7 p.m. ET, followed by Las Vegas at Indiana on Tuesday at 6:30 p.m. ET, with a third game to be determined based on how the first-round series play out. “The first round is uniquely high action,” says Shore. “So, we’ll strike the right balance — keeping that action front and center while leaning into storytelling with increased access and more expert voices to add context and depth.” Postseason Ramp-Up: More People, Cameras, and Storytelling Prime’s on-site crew will grow from roughly 38 to 45 for the playoffs, necessitating the additional space provided by Bird and Magic. While Prime will benefit from the firepower of the newly launched mobile units, the tight turnaround will make on-site setup a challenge. “One of the biggest production and operations challenges for any production during this stage of the season is not knowing the matchups until three days before our first game,” says Shore, who was informed of Prime’s game assignments Thursday night. “We’re in a tricky part of the year where we have to plan against crewing for NFL games since our series begins Sunday, so that adds a layer of complexity in planning. Due to the tight turnaround, we’ll also have to navigate set days off-site for preparation.” Prime will deploy 18 total cameras on its Playoff broadcasts, including the addition of two above the rim (ATR) robos, a slash, an RF handheld, and two more super-slo-mo systems compared to its regular season complement. Prime is also adding coach mics to give viewers more insight and a courtside feel for the action. Additionally, WNBA on Prime player contributor Sydney Colson and Theresa Plaisance of the “Unsupervised” podcast will be miked up for Prime’s first-round games to capture authentic reactions and commentary courtside. This will serve as a complement to the streamer’s coverage across @SportsonPrime social media platforms. Prime’s coverage will also benefit from updated graphics for the WNBA postseason. A Look Back at Year 1 of 11: Setting the Tone Under a New Deal With its first regular season under the new WNBA rights package in the books, Shore and her team are also taking a moment to reflect on a full year of NBA and WNBA hoops. Their stated goal was to carry the momentum and the standard they had established during the inaugural NBA on Prime season into the 2026 WNBA season and, according to Shore, “We’re proud that we delivered on that promise with premium content.” “We better educated fans through on-court demos in our state-of-the-art studio, brought deeper storytelling to screen, gained trust, and honored the WNBA’s 30th season,” she adds. “Our roster of analysts was made up of true legends of the game like Swin Cash, Candace Parker, Teresa Weatherspoon, Cynthia Cooper, Kara Lawson and Lindsey Harding plus more recent players like Ty Young, Sydney Colson, Kelsey Plum and Chelsea Gray, which helped us reach both longstanding and newer fans all over the world.” The production team also made use of extra time coming out of breaks for deeper player storytelling from its reporters, Viz Libero analysis and telestration breakdowns, enhanced graphics animations and player access. Prime also made it a priority to highlight the dedicated fanbases throughout the WNBA with its “No Matter How You Fan” series. “We made a conscious effort to lean into the fanbases who also help make the league what is today,” says Shore. “Some features celebrated original fans who began their journey 30 years ago, while others shared the stories of new fans whose instant devotion made an immediate impact on the league.” While Prime Video’s WNBA postseason journey will only include first round games this year, it will carry a total of seven Semifinals series and three Finals over the term of its 11-year rights deal. With that in mind, Shore says the relationships built this season matter as much as anything that showed up on screen. “We brought joy to every show, no matter the matchup,” she says, “and built relationships with teams that we hope carry us through the next decade covering WNBA basketball. 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