News Publicis Group makes big bet on sports with 160over90 acquisition Eleanor Dickinson April 7, 2026 9:43 160over90 oversaw campaign work for Manchester United's deal with Marriott Bonvoy (160over90) Publicis Group has acquired global sports marketing agency 160over90 in a deal reportedly worth US$500 million (A$723 million) , as it looks to deepen its access to what it describes as the “most high-value channels” for clients. The deal, first reported by the WSJ over the Easter weekend, will see the holding company acquire 160over90 from WME Group and integrate it into Publicis Sports. According to Publicis Group CEO Arthur Sadoun, the push into sports marketing marks the “next big bet” for the holdco. Be a member to keep reading Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella. Become a member ADVERTISEMENT Eleanor Dickinson Eleanor Dickinson is a journalist with more than a decade of experience across the UK, Middle East, Asia and Australia. She served as editor of Mumbrella Asia from 2017 to 2018, before spending seven years reporting on technology in Australia. She returned to Mumbrella as chief reporter in September 2025. Topics 160over90 Publicis Group sports marketing ADVERTISEMENT Latest Why the NRL should steal the AFL’s best idea SCA's John Kelly on keeping radio local, building Listnr, and audience testing Jackie Henderson GTN soars after announcing new Tapt deal The KSL phenomenon Vinyl Group reveals $8.6m loss for FY26
Curated by Taleb Kabbara · Source: mumbrella.com.au