Publicis Groupe wins Gucci and Balenciaga global media account ID Comms ran the pitch. by Shauna Lewis | 16/07/2026 Share article on Twitter Share article on Facebook Share article on LinkedIn Kering: owns luxury brands such as Gucci, Balenciaga, Bottega Veneta, Stella McQueen, Saint Laurent and Brioni Gucci owner Kering has appointed Publicis Groupe to its global media account, following a competitive review led by ID Comms. The incumbent on the account was Dentsu's iProspect, which was appointed in 2021, following a competitive review in which Publicis agency Zenith unsuccessfully defended the account. In 2025, the company's media spend totalled $319.9 million (£240.2 million), according to COMvergence, and in 2026, it is predicted to spend less, at $293.3 million (£220.2 million). As well as Gucci, Kering’s brands include Balenciaga, Bottega Veneta, Alexander McQueen, Saint Laurent and Brioni. In the group's full year report for 2025, revenue declined by 10% year on year to €14.7 billion. Publicis and Dentsu declined to comment. Kering did not respond to request for comment. Source: Campaign UK
Curated by Taleb Kabbara · Source: www.campaignindia.in