PUMA CEO Arthur Hoeld issued a response to ANTA Sports Products Limited’s recent announcement, addressing developments in their business relationship. He emphasized PUMA’s strategic priorities and the commercial implications for their partnership while underscoring the company’s commitment to protecting its brand and long-term interests.
Go to ... Download press releases and images Home Newsroom PUMA announces long-term partnership with VfL Gummersbach; CEO Arthur Hoeld joins Advisory Board Herzogenaurach, March 16, 2026 PUMA announces long-term partnership with VfL Gummersbach; CEO Arthur Hoeld joins Advisory Board Sports company PUMA has signed a long-term agreement with VfL Gummersbach, one of the most successful teams in national and international handball. In addition, PUMA CEO Arthur Hoeld joins the Advisory Board (“ Wirtschaftsrat ”) of VfL Gummersbach. Starting in the 2026/27 season, PUMA will officially equip VfL Gummersbach. This includes the Bundesliga team, the handball academy, the administrative staff, as well as all merchandising. “VfL Gummersbach is one of the biggest names in European handball. PUMA and VfL both stand for tradition, history, and success in sports. That’s exactly why this partnership is such a good fit,” said Arthur Hoeld. “Handball is a core Olympic sport with enormous potential. This long-term partnership underscores our commitment to top-level performance.” “With PUMA, we’re not just gaining an outfitter, but a global partner who shares our vision: to make VfL Gummersbach and handball even more appealing, while also breaking new ground,” said Christoph Schindler, Managing Director of VfL Gummersbach. “Together, we want to further develop the club, reach new target groups, and build a strong community around VfL.” In addition to the partnership, Arthur Hoeld will provide strategic guidance to the club. As a new member of the VfL Gummersbach Advirory Board, he will contribute his business perspective and international network. Share it on Robert-Jan Bartunek Teamhead Corporate Communications E-Mail Download press releases and images Download ZIP 4.8 MB Download press release 86.94 KB jpeg 4.81 MB Download image
Curated by Taleb Kabbara · Source: about.puma.com
PUMA, ANTA Sports Products Limited
PUMA: PUMA is a global athletic and casual footwear, apparel and accessories company and is the issuer of the statement quoted.
ANTA Sports Products Limited: ANTA Sports Products Limited is a Chinese sportswear company that made the recent announcement which prompted a response from PUMA's CEO.
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