PUMA sports marketing vice-president Johan Adamsson is leaving the company, marking a senior personnel change in the brand’s marketing organization. The departure could prompt a reshuffle in PUMA’s sports partnerships and campaign leadership, with potential implications for how the company manages athlete and team relationships.
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Curated by Taleb Kabbara · Source: www.sgieurope.com
PUMA, PUMA SE, Johan Adamsson on LinkedIn, Maria Valdes, Christian Voigt, Hyrox, LaLiga, Kickz, Vuori, Abercrombie & Fitch, IKEA, Ahold Delhaize, JD Sports Fashion, SGI Europe
PUMA: PUMA is the sporting goods company that announced the departure of Johan Adamsson, its Vice President Global Sports Marketing and Sports Licensing, and said CEO Arthur Hoeld will oversee Sports Marketing on an interim basis.
PUMA SE: PUMA SE is the corporate entity whose CEO Arthur Hoeld oversees Strategy, Sports Marketing, Human Resources, Corporate Communications, and Compliance.
Johan Adamsson on LinkedIn: Johan Adamsson on LinkedIn is cited as the source for information about Johan Adamsson's role and departure from PUMA.
Maria Valdes: Maria Valdes is chief brand officer at PUMA who led consolidation of brand marketing, product, innovation and go-to-market functions.
Christian Voigt: Christian Voigt was the predecessor to Johan Adamsson in the role leading PUMA's Sports Marketing and Sports Licensing function prior to 2015.
This article is part of Prism's real-time sports business intelligence radar, which tracks sponsorships, partnerships, media rights, stadium deals, and investments across global sports. View the full intelligence profile for each company to access active analysis modules, deal timelines, and connected company networks.