Pure Vita Labs has signed on as an official partner of Canada’s professional basketball league, the CEBL, marking a commercial partnership between the supplement company and the league. The deal expands the CEBL’s sponsorship roster and gives Pure Vita Labs brand exposure and marketing access to the league’s teams, fans and events.
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Canadian-owned and made, PVL’s new ISO CLEAAR product is the perfect play for CEBL fans who prioritize fitness, movement and healthy living. "We're excited to partner with the CEBL and introduce ISO CLEAAR to basketball fans across Canada,” said Jim McMahon, Founder and CEO, Fit Foods. “The league's energy, growing national audience and connection to active Canadians make it a natural fit for PVL. We look forward to bringing fans a refreshing new way to get their protein throughout the playoffs." Together, the CEBL and PVL are powering playoff performance and fuelling basketball fans across Canada with a focus on at-game ISO CLEARR fan activations and pre-game training content featuring CEBL athletes. On CEBL social channels, ISO CLEAAR will present the CEBL's ISO Play of the Day, highlighting standout moments throughout the playoff run. “The CEBL is built on performance, energy and inspiring Canadians to live active lifestyles,” said Ty Mazereeuw, President and CEO, CEBL. “PVL is a Canadian-owned and Canadian-made brand that shares those values, making this a natural partnership as we head into the most exciting time of our season.” The CEBL's eighth season is in full swing as teams battle for playoff positioning ahead of the 2026 CEBL Playoffs , which tip off on August 6. Every game this season is streamed live on CBC Sports through CBC Gem , cbcsports.ca , and the CBC Sports YouTube channel , while select marquee regular season matchups, the Conference Finals and the CEBL Finals are broadcast nationally on CBC TV, bringing Canada's Pro Basketball League to fans across the country. For the full 2026 CEBL schedule, visit cebl.ca/schedule , and ticket information for all CEBL games can be found at cebl.ca/tickets . - 00 - About the Canadian Elite Basketball League The Canadian Elite Basketball League (CEBL) is Canada's professional basketball league, featuring 10 member clubs across six provinces. Powered by elite talent, a fast-paced game format, and deep community connections, the CEBL delivers high-level basketball and unforgettable summer experiences for fans nationwide. The league boasts the youngest fan base in Canadian professional sport, half under age 34, and one of the fastest-growing audiences in the country, now reaching nearly 4.1 million Canadians. This momentum reflects the CEBL's ability to deliver dynamic, thrilling gameplay while connecting deeply with a new generation of fans and expanding basketball's cultural footprint across Canada. Running from May through August, the CEBL's season is a showcase of top basketball talent and a summer hub for fast-paced, high-energy fan excitement. About Pure Vita Labs (PVL) Pure Vita Labs (PVL) is a proudly Canadian sports nutrition brand dedicated to helping active Canadians move, train and recover better. With the launch of ISO CLEAAR, PVL continues to build a portfolio of science-based products d.esigned for fitness, movement and healthy living. For more information, visit https://ca.pvl.com/ < Older Post Newer Post > Sign up with your email address to receive news, updates, offers and more via email from the CEBL and its partners. Privacy Policy | Terms & Conditions | Contact [email protected]
Curated by Taleb Kabbara · Source: www.cebl.ca
Pure Vita Labs, CEBL, Google
Pure Vita Labs: Pure Vita Labs is an organization that became an official partner of Canada's Pro Basketball League.
CEBL: CEBL is the Canadian Elite Basketball League, represented by the website ceBl.ca where the partnership announcement is hosted and which serves as the national pro basketball league in Canada.
Google: Google is listed in the page's known commercial relationships as an official partner of Aston Villa Football Club and Harte Hanks.
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