Tim Derner 8mo Report this post Thrilled to announce our new partnership with Pattern® , a global e-commerce accelerator, to further expand the reach of our iconic brands—including Reebok, Champion, Juicy Couture, Quiksilver, and Nine West—through TikTok Shop and other global marketplaces. This collaboration marks a strategic step forward in connecting with our customers, leveraging Pattern's expertise to create innovative commerce experiences on one of the world's fastest-growing social platforms. With Pattern's support, we are harnessing the power of social shopping, creator marketing, and seamless digital experiences to connect authentically with new audiences. By joining forces, Authentic Brands Group and Pattern are driving a new era of growth and engagement, bringing our brands directly to where our next generation of consumers are spending their time. https://lnkd.in/gB-ihr9d #Ecommerce #RetailInnovation #TikTokShop #AuthenticBrands #Pattern #SocialCommerce #DigitalTransformation Reebok Parent Authentic Brands Group Accelerates TikTok Shop Selling With New Partner https://wwd.com 276 20 Comments Like Comment Share Copy LinkedIn Facebook X Marcel Melzig 8mo Report this comment Big move. Taking brands like Reebok and Champion into TikTok Shop with a specialist like Pattern feels like the right way to scale social commerce without losing control of the brand story. Curious to see how you balance marketplace reach with premium positioning across those portfolios. Like Reply 1 Reaction 2 Reactions Jason Volk 8mo Report this comment Thank you, Tim Derner , for the vision and leadership that helped bring this Pattern® x Authentic Brands Group partnership to life. Special shout-outs go out to Jamie Salter , Matt Maddox , Melissa Bergson & Emily Zimmer ! ABG represents some of the most iconic names in global retail, and the opportunity ahead is enormous. As commerce shifts toward discovery-driven platforms like TikTok Shop, brands that move fast — with the right data, technology, and operational backbone — will define the next era of growth. That’s why we’re so excited about this partnership. Pattern’s AI-powered marketplace capabilities, combined with Authentic’s incredible portfolio and ambition, create a powerful foundation for what’s next. Thrilled for the journey ahead and the impact we’ll create together. 🚀 Like Reply 1 Reaction 2 Reactions Adam Greenhalgh 8mo Report this comment Very excited about launching these brands with ABG. Like Reply 2 Reactions 3 Reactions Trygve Jensen 8mo Report this comment 2026 here we come! Whole team is so excited to work together. Let’s go! Like Reply 2 Reactions 3 Reactions Sarah McLaughlin MBA 8mo Report this comment Wow, what a great strategy! I'm here for this. Like Reply 1 Reaction 2 Reactions Melissa Bergson 8mo Report this comment Lets gooooo!!! Like Reply 1 Reaction 2 Reactions Christine Russo 8mo Report this comment HUGE Like Reply 1 Reaction 2 Reactions Karla Welch 8mo Report this comment Super cool Tim Like Reply 1 Reaction 2 Reactions jim post 8mo Report this comment Excellent work, Tim and team Like Reply 1 Reaction 2 Reactions Doug Jensen 8mo Report this comment behind Tim Derner 's strong leadership, it's go time! Melissa Bergson 🫡 Like Reply 1 Reaction 2 Reactions See more comments To view or add a comment, sign in
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