Home Sports News Football Revolut deepens sports push with Manchester City back-of-shirt agreement The agreement builds on a relationship that began earlier in 2025, when Revolut entered women’s football through a partnership with Manchester City Women. By Aashay Khandelwal February 19, 2026 WhatsApp Linkedin Facebook X Telegram Revolut deepens sports push with Manchester City back-of-shirt agreement The global fintech firm, Revolut , has expanded its partnership with Manchester City , becoming the official back-of-shirt partner for both the club’s men’s and women’s first teams under a new multi-year agreement. The Revolut logo will appear on the back of the men’s team playing shirts in domestic cup competitions and across all Women’s Super League and cup fixtures for Manchester City Women . The agreement builds on a relationship that began earlier in 2025 , when Revolut entered women’s football through a partnership with Manchester City Women. The expanded deal now extends the brand’s presence into the men’s game, significantly increasing its visibility across domestic and international audiences. Beyond shirt branding, the collaboration includes operational integration. Revolut Business will be incorporated into elements of the club’s financial infrastructure, aimed at enhancing internal processes and improving the overall fan journey. The future rollout of Revolut Pay, the company’s secure checkout solution, is expected to enable supporters to transact more seamlessly while earning RevPoints, subject to applicable terms and conditions. Revolut customers will also have access to discounts and benefits across selected club touchpoints. Peter Laundy, Senior Vice President of Partnerships, City Football Group, said, “Since early 2025 – when Revolut marked their first investment in women’s football by becoming a partner of Manchester City Women – we have enjoyed working together to deliver special moments for our fans and Revolut customers. “We’re incredibly proud to have expanded that relationship today and be the chosen partner for Revolut as the brand looks towards men’s football. Through this collaboration and the integration of Revolut’s expertise and technology, we’ll look to improve fan experience and operations and offer unique opportunities for future engagement with the Club.” Antoine Le Nel, Chief Marketing and Growth Officer at Revolut, added, “We’re incredibly proud to become the Official Back of Shirt Partner of Manchester City men’s and women’s first teams. Both Revolut and Manchester City are built on a shared DNA of high performance, infinite ambition and a desire to go where others have never gone before – and that’s why it makes sense to expand our partnership. “We aren’t just putting our logo on a shirt; we’re integrating Revolut into the heart of fan experiences at the club, ensuring City fans enjoy the same fast, seamless and rewarding interaction with their football club as they do with their finances.” Founded in 2015 and headquartered in London, Revolut has grown into one of Europe’s leading digital financial platforms, offering multi-currency accounts, payments, wealth management tools and banking services to millions of customers worldwide. The Manchester City partnership further strengthens its global sports marketing portfolio as it continues to scale across key markets. For Manchester City, the agreement adds to an extensive commercial portfolio supported by the club’s competitive success and worldwide fanbase. As part of City Football Group ’s multi-club network, the English football powerhouse maintains a substantial international footprint and broadcast reach. Back-of-shirt sponsorship has evolved into a premium commercial asset in modern football. Positioned directly beneath the player name and number, the placement ensures consistent exposure across live match coverage, highlights, social media distribution and global broadcast feeds. Tags City Football Group Manchester City Manchester City FC Manchester City W.F.C Manchester City Women Manchester City Women's Football Club Revolut Sponsorship The City Football Group (CFG) Related Articles Manchester City strengthen global commercial reach with AUX partnership Manchester City and Trendyol team up to drive global digital commerce Manchester City expand sustainability push with AMPYR distributed energy deal Premier League partnership news: brands target football audiences through new sponsorship deals Manchester City continue baijiu partnership with Chinese brand JNC Manchester City add sleep brand Silentnight to growing Etihad ecosystem Load more Latest Articles Media Rights Cavaliers shift to DAZN in major overhaul of local media strategy Sponsorship US Open creates new commercial category with Kalshi prediction market deal Sponsorship Jetour links global growth strategy with FIBA’s 2027 World Cup Sponsorship BMO banks on Lakers partnership to accelerate Southern California growth Football Ligue 1 strengthens India strategy with JioStar broadcast partnership Load more
Curated by Taleb Kabbara · Source: sportsmintmedia.com