ADVERTISEMENT NHL, ESPN, TNT Sports and Sportsnet Launch Joint Marketing Campaign for 2026 Stanley Cup Playoffs Posted on: March 31, 2026 • 2 minute read ADVERTISEMENT The NHL and its U.S. and Canadian broadcast partners have announced a collaborative marketing campaign ahead of the 2026 Stanley Cup Playoffs, which begin April 18. The campaign, “You Just Have to Watch,” features three spots across the first three rounds of the playoffs, with each network producing its own version. The first spot, “Fired Up,” debuted today. “Overtime” will debut ahead of the Second Round and “Do Anything” ahead of the Conference Finals. ESPN is editing “Fired Up,” Sportsnet is editing “Overtime,” and TNT Sports is editing “Do Anything.” All creative was developed by Arts and Letters Creative Co. “This joint campaign is due to the incredible partners we have at ESPN, TNT Sports and Sportsnet,” says Casey Hall, Senior Vice President, Marketing and Innovation, NHL . “Their collaborative spirit and shared vision have been instrumental in expanding our reach, aligning our message and bringing the excitement of the Stanley Cup Playoffs to more fans than ever before.” “We wanted this campaign to show new audiences that it only takes one game to get hooked on the intensity, energy and unpredictability of the Stanley Cup Playoffs,” says Brian Iglesias, Vice President, Sports Marketing, ESPN . “By working collectively with the league and other broadcast partners, we were able to create a connective thread across every platform that tells this unified story in a powerful way.” “The Stanley Cup Playoffs are among the most intense and exciting events in all of sports,” says Adam Bower, VP, Marketing and Creative, Rogers Sports and Media . “Our collaborative approach to this year’s campaign with the NHL and its other broadcast partners reflects a shared commitment to growing the game across North America and telling a unified story on hockey’s biggest stage.” “The NHL continues to spearhead exciting ways to connect with fans, while drawing on the shared enthusiasm its broadcasters have for playoff hockey,” says Drew Watkins, SVP, Creative Director, TNT Sports . “We were all pursuing a unified approach, while retaining the ability to fine-tune aspects of the creative to meet our respective network’s promotional needs.” Sharing Upcoming Events Top Stories MLB Opening Day 2026 TNT Sports Gears Up for MLB Tuesday With Matchup of Two AL Powerhouses By: Kristian Hernández, Senior Editor Posted on: March 31, 2026 MLB Opening Day 2026 MLB Local Media Continues To Innovate as Production Roster Grows to 14 Clubs By: Jason Dachman, Editorial Director, U.S. Posted on: March 30, 2026 Op-Ed: Preparing for Agentic AI in Live Sports By: Claudia Barbiero, Global Marketing, PTZOptics Posted on: March 30, 2026 Layering Up: CVE, Neutral Wireless, Haivision and Grabyo Explore Live Remote Production Over Private 5G Networks By: Roberto Landini, SVG Europe Posted on: March 30, 2026 Victory+ Turns to Creator Economy, Bringing In Popular Women’s Sports Influencer ‘Coach Jackie J’ To Host Live NWSL Alt-Cast By: Brandon Costa, Director of Digital Posted on: March 29, 2026 UFL Kickoff 2026 New Venues, New Tech: How FOX Sports, ESPN Are Reinventing Their UFL Broadcasts for Year 3 By: Jason Dachman, Editorial Director, U.S. Posted on: March 27, 2026 UFL Kickoff 2026 As UFL Structure Evolves, League Boosts Broadcast Infrastructure at New Home Stadiums By: Jason Dachman, Editorial Director, U.S. Posted on: March 27, 2026 Where Winners Are Born: Gulfstream Park Is Ready for 75th Florida Derby With Sellitto Video Systems Powering In-House Broadcast, Venue Video By: Brandon Costa, Director of Digital Posted on: March 27, 2026 SVG GameDay, Ep. 9: Chicago Cubs’ Chris Simonson – Flying the W at Wrigley Field By: Kristian Hernández, Senior Editor Posted on: March 27, 2026 MLB Opening Day 2026 NESN, Sportsnet Pittsburgh Launch New MLB Graphics Packages Built on Team Legacy, Trading-Card Motif By: Jason Dachman, Editorial Director, U.S. Posted on: March 26, 2026 MLB Opening Day 2026 Riding WBC Momentum, FOX Sports Gears Up for Its Biggest MLB Season Yet By: Jason Dachman, Editorial Director, U.S. Posted on: March 26, 2026 MLB Opening Day 2026 ESPN Rewrites Its MLB Playbook With 30 Linear Broadcasts, MLB.TV and MLB Game of Day on ESPN App By: Jason Dachman, Editorial Director, U.S. Posted on: March 26, 2026 Read more Latest Headlines posts ADVERTISEMENT Related Articles Prime Video to Air First and Second Rounds of 2026 Masters Tournament Exclusive linear programming will focus on summertime and significant moments;... Posted on: March 31, 2026 • 2 minute read NAB 2026: KMH Integration to Present AV Casting Philosophy Exclusive linear programming will focus on summertime and significant moments;... Posted on: March 31, 2026 • 2 minute read Mileto Tecnologia Selects Synamedia Go for OTT Expansion Exclusive linear programming will focus on summertime and significant moments;... Posted on: March 31, 2026 • 2 minute read Gravity Media to Deliver Broadcast Coverage of the Sydney Autumn Racing Carnival Exclusive linear programming will focus on summertime and significant moments;... Posted on: March 31, 2026 • 2 minute read
Curated by Taleb Kabbara · Source: www.sportsvideo.org