'); }); AU / NZ America Europe/UK Membership Login News Events Women in Sport Summit 2026 Women in Sport Futures Day 2026 Unmissable Sports Forum Unmissable Sports Lunch Networking View All Education Playa Power Data GlS QUT View All Membership News Australia / New Zealand Events Conferences Awards Networking View All Education Playa Power Data GlS QUT View All Membership Topics Brands Media & Broadcast Olympic Sponsorship Sports Tech Women’s Sport Show More Topics >> Sports Australian Rules Basketball Cricket Netball Rugby League Soccer (Football) Show More Sports >> Login Membership Home > Sponsorship > Sephora Australia Announce Partnership with the WNBL Sponsorship 2 min read Sephora Australia Announce Partnership with the WNBL Written by MOS Editorial Team Published on 10 February 2026 Sephora Australia has officially entered the domestic sporting arena, signing as the Official Beauty Partner of the Women’s National Basketball League (WNBL) for the 2026-27 season. The partnership, which positions the global beauty giant as a Foundation Partner, represents a “pivot moment” for the league as it continues to attract major international brands. The partnership was revealed on February 9 at the WNBL MVP Awards Night in Sydney. The event saw Isobel Borlase of the Bendigo Spirit crowned the Suzy Batkovic MVP, becoming the youngest player in over a decade to receive the honour. Borlase’s historic season, which included a club-record 42-point performance, underscored the elite talent Sephora aims to celebrate through its new partnership. Commenting on the partnership, global chief marketing officer at Sephora, , Deborah Yeh, said: “At Sephora, we believe in championing a world of inspiration and inclusivity.” “The WNBL has, since its inception, been a champion of diversity… Sephora will leverage its scale, creativity, and community to elevate the WNBL experience,” Yeh said. Describing the deal as an “absolute game-changer,” WNBL CEO, Jennie Sager, noted that basketball is currently among Australia’s fastest-growing sports for young girls. “Sephora is a globally recognised brand with a strong commitment to confidence and self-expression.” “This partnership will help us continue to evolve how women’s basketball is experienced and celebrated in Australia,” Sager said. Under the new framework, Sephora will leverage its global scale to elevate the fan experience through in-venue activations, including “mini makeovers,” product sampling, and exclusive gifting at selected games. The collaboration will also focus on high-impact athlete storytelling and community programs centred on confidence and diversity—themes that resonate with the organisation’s core mission. Don’t miss out on the latest in sports business – Subscribe today to the free Ministry of Sport newsletter and stay ahead of the game. For even more exclusive insights, event tickets, professional development and networking events, become a MoS Member today! . Australian smart home system manufacturer MyPlace has announced a three-year extension of its... Leading European workwear brand Strauss has chosen Australian Rules Football as the cornerstone... The Brisbane Heat have announced a partnership with global watch brand SEIKO, under... Join the most engaged community in the Sports Business World. Get all the latest news, insights, data, education and event updates. Your MVP in the Business of Sport. We play the game to add value to the Sports Business industry by delivering News, Insights, Education and Events. Join the most engaged community in the sports business world. Want to be part of the team? Subscribe for free to join today! Copyright © 2026 | Ministry of Sport | All Rights Reserved.
Curated by Taleb Kabbara · Source: ministryofsport.com