Home Sports News Football Serie A brings in Polymarket as official partner in the United States Polymarket's technology will be incorporated into Serie A's television and digital platforms in the United States. By Gauresh Mahadik May 18, 2026 WhatsApp Linkedin Facebook X Telegram Serie A brings in Polymarket as official partner in the United States Serie A , Italian football’s top division, has inked a new multi-year partnership with Polymarket, a prediction market platform. With this deal, the brand has become the league’s official partner in the United States. Polymarket’s technology will be incorporated into Serie A’s television and digital platforms in the United States, with the operator using data provided by the league to fuel its trading markets. Polymarket Founder and CEO Shayne Coplan , commented, “Prediction markets give fans a way to actively interpret the game in real time, and partnering with Serie A brings that model to one of the world’s most followed leagues at a moment when American interest in the sport is at an all-time high.” Furthermore, the league obtains its data from NYSE-listed Genius Sports, and the use of official data is intended to boost accuracy and openness. Marketing and Commercial Director of Serie A, Michele Ciccarese, commented, “The United States represents a key growth market for Serie A. Our exclusive alliance with Polymarket, as Regional Partner in the USA, lets us engage a new generation of fans through a platform that embodies emerging trends. It delivers an interactive, real-time product rooted in insights and participation perfectly aligned with their expectations.” The collaboration agreement comes only one month after Polymarket launched a multi-year relationship with LALIGA. Tags Polymarket Serie A Sponsorship Related Articles eToro extends Premier League push with Leeds United partnership Tottenham Hotspur strengthen Asian commercial push with VSbet deal JAL strengthens winter sports strategy with Ski Association of Japan partnership Sportradar builds prediction-market infrastructure with expanded Polymarket deal SEIKO becomes the new face of Brisbane Heat’s Celebrity First Ball Chelsea FC enter stablecoin era with Circle partnership Load more Latest Articles Football eToro extends Premier League push with Leeds United partnership Football Tottenham Hotspur strengthen Asian commercial push with VSbet deal Media Rights VETO expands live sports portfolio with 2026 Billie Jean King Cup rights Sponsorship JAL strengthens winter sports strategy with Ski Association of Japan partnership Business News Sportradar builds prediction-market infrastructure with expanded Polymarket deal Load more
Curated by Taleb Kabbara · Source: sportsmintmedia.com