The AFL has partnered with the Seven Network and Sports Entertainment Group to enhance the VFLW's visibility by broadcasting the Tasmania Devils' initial six home games in the 2026 season. This agreement marks a significant step in promoting women's football and expanding its audience reach.
'); }); AU / NZ America Europe/UK Membership Login News Events Women in Sport Summit 2026 Women in Sport Performance Form 2026 Playa Power Program Women in Sport Futures Day 2026 Networking View All Education Playa Power Data GlS QUT View All Membership News Australia / New Zealand Events Conferences Awards Networking View All Education Playa Power Data GlS QUT View All Membership Topics Brands Media & Broadcast Olympic Sponsorship Sports Tech Women’s Sport Show More Topics >> Sports Australian Rules Basketball Cricket Netball Rugby League Soccer (Football) Show More Sports >> Login Membership Home > Media & Broadcast > Seven Network Expands VFLW Coverage with Tasmania Devils Broadcast Deal Media & Broadcast 3 min read Seven Network Expands VFLW Coverage with Tasmania Devils Broadcast Deal Written by MOS Editorial Team Published on 21 April 2026 The AFL has announced an expansion of the VFLW broadcast landscape for the 2026 season, securing a deal with the Seven Network and Sports Entertainment Group (SEG) to televise the Tasmania Devils’ first six home matches. The agreement ensures the inaugural VFLW side receives dedicated coverage on Seven Tasmania and 7plus Sport nationally, mirroring the broadcast structure already in place for the club’s men’s VFL program. The 2026 VFLW season, which features 13 clubs over 16 rounds, officially commences on Saturday, 16 May. The Devils’ debut match against the Casey Demons at North Hobart Oval will headline the new broadcast schedule, serving as part of a double-header with the men’s VFL side. All VFLW matches not featured on Seven will continue to be streamed live and free via AFL.com.au and the AFL Live Official App. Hailing the deal as a milestone for the competition’s visibility, AFL executive general manager of Finance, Broadcast and Infrastructure, Matthew Chun, said: “The AFL is delighted to partner with the Seven Network and SEN to showcase the VFLW to a broader audience in 2026.” “It’s not just a great result for the Tasmania Football Club, but also supporters of Victorian-based teams who can watch their VFLW team in action when travelling to take on the Devils,” Chun said. Emphasising that the partnership is foundational to the club’s identity as it builds toward AFL and AFLW entry in 2028, Tasmania Football Club CEO, Brendon Gale, added: “This is more than just a broadcast partnership; it is about laying the right foundations.” “When we talk about building Tasmania’s football club, we mean for everyone. These young women deserve to be seen, and every Tasmanian deserves the chance to watch them play,” Gale said. The move follows strong ratings for the Devils’ men’s VFL home games earlier this year. Noting that the expansion was a natural progression, Seven Network head of AFL and Sport Innovation, Gary O’Keeffe, noted: “Passionate Devils fans in Tasmania won’t be the only ones to watch their women’s side’s home matches… We cannot wait to see this team make history.” In a related scheduling update, the AFL advised of time changes for two upcoming Smithy’s VFL matches on Seven Tasmania: the Round 8 clash against Southport on 16 May will now start at 11:05 am, and the Round 11 match against North Melbourne on 6 June will commence at 10:05 am. Don’t miss out on the latest in sports business – Subscribe today to the free Ministry of Sport newsletter and stay ahead of the game. For even more exclusive insights, event tickets, professional development and networking events, become a MoS Member today! . The landscape of international sports broadcasting has experienced a corporate overhaul following... The Nine Network has reinforced its dominant position in Australian sports broadcasting, securing... Australian Athletics has announced a seven-year broadcast partnership with the 9Network, establishing free-to-air... Join the most engaged community in the Sports Business World. Get all the latest news, insights, data, education and event updates. Your MVP in the Business of Sport. We play the game to add value to the Sports Business industry by delivering News, Insights, Education and Events. Join the most engaged community in the sports business world. Want to be part of the team? Subscribe for free to join today! Copyright © 2026 | Ministry of Sport | All Rights Reserved.
Curated by Taleb Kabbara · Source: ministryofsport.com
Seven Network, Sports Entertainment Group, Tasmania Devils, AFL
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Seven Network: Seven Network is a major Australian television network that has secured a deal to broadcast the Tasmania Devils' first six home matches in the VFLW for the 2026 season.
Sports Entertainment Group: Sports Entertainment Group (SEG) is a media and entertainment company involved in the broadcasting of sports events, partnering with Seven Network to televise the Tasmania Devils' matches.
Tasmania Devils: Tasmania Devils is a women's Australian rules football team that will have its first six home matches broadcasted as part of the VFLW expansion.
AFL: The AFL (Australian Football League) is the governing body for Australian rules football and has announced the expansion of the VFLW broadcast landscape.
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