SiriusXM is launching a new sports-focused subscription tier aimed at delivering expanded sports content to its listeners. The move targets sports fans as a revenue-growth strategy, positioning SiriusXM to capture more subscribers and advertising dollars in the competitive audio-streaming market.
Radio News SiriusXM To Debut A Sports-Focused Subscription Tier By RBR-TVBR - July 29, 2026 0 Facebook X WhatsApp Linkedin Email NEW YORK — Eight days after Audacy Inc. r eached an agreement that places some 42 spoken word properties on the SiriusXM channel lineup, the nation’s subscription-based and ad-supported satellite radio company is readying the September 1 rollout of a sports-only access pass. Introducing “SiriusXM Sports Pass,” available to new domestic subscribers. It comes at a cost of $49 annually (or $5 per month). Based on the wording of that statement, it is likely designed to be a promotional vehicle for those who have yet to sign on to SiriusXM and is not available to current customers. “Every new channel, artist performance, live event, and creator collaboration advances our vision for the future of audio: making SiriusXM a home for fandom, where listeners can go deeper into the things they love and feel part of a lasting community,” said SiriusXM CEO Jennifer Witz . “SiriusXM Sports Pass brings that vision to life for sports fans by putting every game and event we carry, hometown voices, national personalities and the daily sports conversation into one simple, affordable subscription. No matter who you cheer for or where you listen, it brings you closer to the teams and voices that matter most to you.” TAGS radio1 SiriusXM Sports Pass Facebook X WhatsApp Linkedin Email Previous article Rapid Transit Sees Riverfront Departure For Virginia Role Next article Binder Exits Gray For A TitanTV Sales Role RBR-TVBR http://www.rbr.com RBR+TVBR has been reporting on the business of broadcasting for nearly three decades. Beholden to no one, it is independently owned.
Curated by Taleb Kabbara · Source: rbr.com
SiriusXM
SiriusXM: SiriusXM is a satellite radio and audio streaming company that is debuting a sports-focused subscription tier.
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